Digital Marketing
Design a Social Media Campaign for Recycling Waste
Design a social media campaign for a social enterprise to create recycling awareness campaigns.
About this Menternship
Opportunity:
Waste Ventures India is a social enterprise that tackles India’s ongoing trash issue. They bring together informal waste pickers and bulk waste collectors to create inclusive, financially viable and environmentally sustainable management models. The company has grown tremendously since its inception in 2018. Waste Ventures is helping the country better manage its garbage by providing recycling and composting solutions. Thanks to Waste Ventures, eco-friendly waste management is now just a click away for city dwellers.

Problem:
65% of the world’s eligible population is present on Social Media. On average, a person spends 144 minutes on Social media platforms. These numbers make a compelling point for Digital marketers to not ignore Social media as a powerful tool for promoting their product.
Social media is also a personal space for most of us, and when we see products there, we are more likely to buy them. An effective social media strategy is indispensable for any enterprise in the 21st century.


Deliverable:
In this menternship, you will design a social media strategy to spread awareness on recycling waste for a leading social enterprise.


Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
Social Media Campaigns
Parameters of an effective social media campaign
Brand identity
Design elements

You will apply:
Market trend analysis
Competitor research
Digital design

You will create:
Creative art pieces for a social campaign

Expected Output
  1. Sketches of Design Concepts
  2. Social media posts - Creatives needed: Art pieces for social media posts
  3. Video of Self
Design a Social Media Campaign for Recycling Waste
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