Marketing Strategy
Observe Consumer Behaviour at a Local Point of Sale, and Develop a Marketing Strategy for a Niche Health Beverage
This one involves field work! But, if you want to take a stab at 'proof of work' projects similar to those completed by IIM students, go ahead and show us you have what it takes to make it in the big leagues.
Certified by
Marketing Team, RAW Pressery
Role
Marketing Analyst
Industry
Food & Beverage
Menterns at work
133
Level
Advanced
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Whether you are a juice enthusiast or not, chances are you have heard of RAW Pressery. What started with one blender in a small kitchen has now evolved into a brand that is synonymous with healthy, clean juices. RAW Pressery promises to bring you fresh, additive-free juices. With RAW Pressery, being healthy just got easier, simpler and affordable!
Explore
the following work techniques
Competitor analysis
Product research
Consumer research
Pitch presentation
Learn more about our Menternship Principle
Bridging the gap
Customers are at the centre of any business. For it to grow, it simply cannot ignore the customer opinion. One of the best ways to gauge customer satisfaction is observing their behaviour while engaging with the product. This will provide the businesses with inputs on what is drawing consumers and what needs improving.
Apply
the following skills
Customer research
Marketing insights
Marketing strategy
Learn more about our Menternship Principle
Expected output
In this menternship, you will look at customer behaviour in retail stores near you as they engage with RAW Pressery’s products. Based on this, you will create a marketing strategy for the brand.
Create
the following deliverables
Customer survey
Marketing strategy
Pitch presentation of the marketing strategy
Learn more about our Menternship Principle
What you’ll need before starting
Basics of consumer research
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!
Meet Our Certified Menterns
It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies. 
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook. 
Observe Consumer Behaviour at a Local Point of Sale, and Develop a Marketing Strategy for a Niche Health Beverage
This one involves field work! But, if you want to take a stab at 'proof of work' projects similar to those completed by IIM students, go ahead and show us you have what it takes to make it in the big leagues.
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club