Marketing Strategy

Observe consumer behaviour at a local point of sale, and develop a marketing strategy for a niche health beverage

Based on physical observation of consumer behaviour with respect to the cold beverage section in a supermarket - create an analysis report & on-ground marketing campaigns for RAW Pressery.

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Marketing Team, RAW Pressery

TIMELINE

12 days

CERTIFICATE

Provided by the Company after Review

INCENTIVES

Paid Internship opportunity - After certification

About this Menternship

In this Menternship, you will be interacting directly with the target consumers of healthy juice variants in India, to better understand their consumer behaviour. All this in association with one of India's most popular healthy juice brands - RAW Pressery.

Through this menternship, you will be executing the skills of data documentation, data analysis & experiential marketing strategy.

On successful completion and certification, you will have the unique opportunity of interning with RAW Pressery for the role of Community engagement and growth.

RAW Pressery was born in Founder - Anuj’s kitchen with a Norwalk cold-press juicer splattering carrots all over the ceiling. It all started with a some simple questions – Why does being healthy have to be so complicated? After countless hours of juicing, weekends with farmers and plenty of sleepless nights, Anuj and his team began production.

They’re now available in all metro cities across thousands of retail and institutional points of sale.

Why take up this Menternship?

On completing this Menternship, you will learn about

    1. Consumer behaviour analysis 
    2. Data analytics and documentation
    3. Creating experiential marketing strategies

Expected Output

  1. Report on the product and competition analysis    Pdf
  2. Data analysis report    Pdf
  3. Consumer data documentation    Excel
  4. Marketing Campaigns - Presentation    Pptx
  5. Marketing Campaigns Budget     Excel
  6. Video pitch of your marketing strategy    Video

Observe consumer behaviour at a local point of sale, and develop a marketing strategy for a niche health beverage

Start Menternship