Marketing Strategy
Observe Consumer Behaviour at a Local Point of Sale, and Develop a Marketing Strategy for a Niche Health Beverage
Based on physical observation of consumer behaviour with respect to the cold beverage section in a supermarket - create an analysis report & on-ground marketing campaigns for RAW Pressery.
Marketing Team, RAW Pressery
About this Menternship
Opportunity:
Whether you are a juice enthusiast or not, chances are you have heard of RAW Pressery. What started with one blender in a small kitchen has now evolved into a brand that is synonymous with healthy, clean juices. RAW Pressery promises to bring you fresh, additive-free juices. With RAW Pressery, being healthy just got easier, simpler and affordable!

Problem:
Customers are at the centre of any business. For it to grow, it simply cannot ignore the customer opinion. One of the best ways to gauge customer satisfaction is observing their behaviour while engaging with the product. This will provide the businesses with inputs on what is drawing consumers and what needs improving.

Deliverable:
In this menternship, you will look at customer behaviour in retail stores near you as they engage with RAW Pressery’s products. Based on this, you will create a marketing strategy for the brand.
Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
Beverage industry in India
Customer behaviour
Market research
On-ground marketing campaigns

You will apply:
Competitor analysis
Product research
Consumer research
Pitch presentation

You will create:
Customer survey
Marketing strategy
Pitch presentation of the marketing strategy
Expected Output
  1. Report on the product and competitor analysis
  2. Marketing Campaigns - Presentation
  3. Data analysis report of both surveys
  4. Marketing Campaigns Budget
  5. Survey responses documentation (both surveys in separate tabs)
  6. Video pitch of your marketing strategy
  7. Video of Self
Observe Consumer Behaviour at a Local Point of Sale, and Develop a Marketing Strategy for a Niche Health Beverage
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