Digital Marketing
Create an Effective Strategy to Increase Brand Online Presence & Engagement on Social Media
How can a brand reach its first million followers on Instagram? 
Certified by
Megha Gajjala
COO, MentorMind
Role
Social Media Manager
Industry
Food & Beverage
Menterns at work
89
Level
Advanced
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Thickshake Factory is a specialty restaurant that has its stores across India and the US. The restaurant opened its door for the first time in the year 2013 in Hyderabad and has since then become a household name for fans of ‘milkshakes’ across the country. The restaurant has also recently launched its own e-commerce website styled after Dominos Pizza. Interestingly, one of the food chain’s investors and partners includes the famous Indian actor - Tiger Shroff.
Explore
the following work techniques
The Food & Beverages industry
Influencer marketing
Instagram Ad campaigns
Content marketing
Learn more about our Menternship Principle
Bridging the gap
Do you know that if Instagram was a country it would have more population than all of India? Driven purely by content creators and content consumers Insta is the world's largest social media platform. It's 'virality' factor is comparable only to YouTube. Both these platforms have not been designed for brands to promote their content, these platforms are designed for creators. Creators, in turn, also end up promoting brands! Instagram is the one frontier every aspiring social media manager must conquer - and it is this frontier that you are being dispatched to in this menternship! You will have to develop a brand strategy and execute it through Instagram ads. Both strategy and content are key to the success of a brand on a platform where there is 0 barrier for any competition to enter!
Apply
the following skills
Marketing strategy
Partnership marketing
Learn more about our Menternship Principle
Expected output
In this menternship, you will create an influencer marketing strategy for a leading Food and Beverages company.
Create
the following deliverables
List of social media success metrics for the company
Influencer Marketing Strategy
Learn more about our Menternship Principle
What you’ll need before starting
Basics of social media
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!
Meet Our Certified Menterns
It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies. 
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook. 
Create an Effective Strategy to Increase Brand Online Presence & Engagement on Social Media
How can a brand reach its first million followers on Instagram? 
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club