Digital Marketing
Create a B2B Digital Marketing Strategy for a Fleet Management Company to Expand to Other Countries
How do you sell your product to other companies? If you take this menternship, you will find out.
Certified by
Role
Social Media Manager
Industry
Logistics
Menterns at work
101
Level
Intermediate
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
IoT Research Labs elevates the quintessential fleet management by adding the latest technology. They believe that the transportation system can benefit hugely by leveraging the latest technologies like the Internet of Things (IoT) and cloud computing. IoT Research Labs aims to unleash the true power of data to help optimise fleet operations and move towards data-driven business decisions.
Explore
the following work techniques
Digital marketing
Marketing budget
Competitor analysis
Market research
SWOT analysis
Learn more about our Menternship Principle
Bridging the gap
B2B marketing is the type of marketing that specialises in selling to businesses. Selling to businesses is an entirely different ball game from selling to individuals. The biggest difference is - people hate being 'sold' things. Hence, a lot of the marketing techniques targetting individuals are covert or subtle. Instead of selling a product, companies sell individuals an idea or a value (like Apple's slogan isn't 'We sell best phones!'. It is 'Think Different'). But, when it comes to selling products or services to companies, it pays to be direct and informative. Companies want to know how adopting your solution would affect their bottom line and drive profits. A perfect example of a B2B company is WeWork, a chain of co-working spaces with the straightforward tagline 'find your flexible workspace'.
Apply
the following skills
Champion the customer
Digital integration
Marketing strategy
Learn more about our Menternship Principle
Expected output
In this menternship, you will create a comprehensive six-month plan to increase the web presence of a fleet management company
Create
the following deliverables
Competitor analysis for a B2B brand
A 6-month marketing plan
Learn more about our Menternship Principle
What you’ll need before starting
Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!
Meet Our Certified Menterns
It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies. 
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook. 
Create a B2B Digital Marketing Strategy for a Fleet Management Company to Expand to Other Countries
How do you sell your product to other companies? If you take this menternship, you will find out.
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club