Digital Marketing
Create a B2B Digital Marketing Strategy for a Fleet Management Company to Expand to Other Countries
Create a comprehensive six-month plan to increase the web presence of a fleet management company by 100x
About this Menternship
Opportunity:
IoT Research Labs elevates the quintessential fleet management by adding the latest technology. They believe that the transportation system can benefit hugely by leveraging the latest technologies like the Internet of Things (IoT) and cloud computing. IoT Research Labs aims to unleash the true power of data to help optimise fleet operations and move towards data-driven business decisions.

Problem:
B2B marketing is the type of marketing that specialises in selling to businesses. Selling to businesses is an entirely different ball game from selling to individuals. The biggest difference is - people hate being 'sold' things. Hence, a lot of the marketing techniques targetting individuals are covert or subtle. Instead of selling a product, companies sell individuals an idea or a value (like Apple's slogan isn't 'We sell best phones!'. It is 'Think Different'). But, when it comes to selling products or services to companies, it pays to be direct and informative. Companies want to know how adopting your solution would affect their bottom line and drive profits. A perfect example of a B2B company is WeWork, a chain of co-working spaces with the straightforward tagline 'find your flexible workspace'. 

Deliverable:
In this menternship, you will create a comprehensive six-month plan to increase the web presence of a fleet management company

Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
Digital marketing
Marketing budget
Competitor analysis
Market research
SWOT analysis

You will apply:
Marketing strategy
Digital Integration

You will create:
A 6-month marketing plan
Expected Output
  1. Market research - Submit a report explaining your analysis of the market.
  2. Competitor Analysis Report detailing the competition spectrum in the market.
  3. Marketing strategy - Submit a detailed report explaining your strategy and the plan for it's execution
  4. Marketing budget - Submit a detailed budget to execute your proposed plan
  5. Video of Self
Create a B2B Digital Marketing Strategy for a Fleet Management Company to Expand to Other Countries
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