Digital Marketing
Design a cause-based marketing plan for a city-wide marathon event
What's better than running a marathon? Creating a marketing strategy for it! Do you have the stamina for it?
Certified by
Role
Marketing Manager
Industry
Fitness
Menterns at work
19
Level
Intermediate
Time Commitment
Submit First Draft in 15 Days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
At cult.fit, we make group workouts fun, daily food healthy & tasty, mental fitness easy with yoga & meditation, Medical & lifestyle care hassle-free.#BeBetterEveryDay

Being a young and vibrant company trying to change the perspective on how people perceive health and fitness, Cult.fit makes for a colourful bandwagon. Cult.fit challenges the routine and looks to create meaningful solutions to make healthy a seamless experience for everyone.

Explore
the following work techniques
Cause based marketing
Customer research
Learn more about our Menternship Principle
Bridging the gap
70% of consumers want to know how brands are addressing social and environmental issues. As buying power shifts to millennials and Gen Z, the traditional marketing methods alone no longer work. Consumers are more willing to try and stick with a brand that supports a cause they believe in. Cause-based marketing is when a brand aligns with a social cause and designs a marketing campaign around it. These campaigns are increasingly becoming the norm across the globe. 
Apply
the following skills
Marketing insights
Marketing strategy
Partnership marketing
Learn more about our Menternship Principle
Expected output
In this menternship, you are required to design a cause based marketing plan for a marathon.
Create
the following deliverables
Customer Personas
A cause-based marketing campaign
Learn more about our Menternship Principle
What you’ll need before starting
Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!
Meet Our Certified Menterns
It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies. 
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook. 
Design a cause-based marketing plan for a city-wide marathon event
What's better than running a marathon? Creating a marketing strategy for it! Do you have the stamina for it?
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club