Digital Marketing

Design a cause-based marketing plan for a city-wide marathon event

What's better than running a marathon? Creating a marketing strategy for it! Do you have the stamina for it?

Certified by

Role

Marketing Manager

Industry

Fitness

Menterns at work

Level

Intermediate

Time Commitment

Submit First Draft in 15 Days

Duration

30 days

Tools you’ll learn

Here’s What You Work On

About the Company

At cult.fit, we make group workouts fun, daily food healthy & tasty, mental fitness easy with yoga & meditation, Medical & lifestyle care hassle-free.#BeBetterEveryDay

Being a young and vibrant company trying to change the perspective on how people perceive health and fitness, Cult.fit makes for a colourful bandwagon. Cult.fit challenges the routine and looks to create meaningful solutions to make healthy a seamless experience for everyone.

Explore

the following work techniques

Cause based marketing

Customer research

Learn more about our Menternship Principle

Bridging the gap

70% of consumers want to know how brands are addressing social and environmental issues. As buying power shifts to millennials and Gen Z, the traditional marketing methods alone no longer work. Consumers are more willing to try and stick with a brand that supports a cause they believe in. Cause-based marketing is when a brand aligns with a social cause and designs a marketing campaign around it. These campaigns are increasingly becoming the norm across the globe.

Apply

the following skills

Marketing insights

Marketing strategy

Partnership marketing

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Expected output

In this menternship, you are required to design a cause based marketing plan for a marathon.

Create

the following deliverables

Customer Personas

A cause-based marketing campaign

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What you’ll need before starting

Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!

Why Do Menternships?

Build Real Skills by doing work, by experience.

Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.

Do Real Work that matches corporate expectations.

All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.

Get active guidance from Real Mentors.

You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!

Showcase your Official Certification.

Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!

Become a member of the Mentern Perks Club.

As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!

Meet Our Certified Menterns

It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.

There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies.

My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.

My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook.

Design a cause-based marketing plan for a city-wide marathon event

What's better than running a marathon? Creating a marketing strategy for it! Do you have the stamina for it?

Explore our curated Resource Hub

Get Guidance in One-on-One Mentor Hours

Ask Questions in our Biweekly AMA

Resolve all doubts on Mentor Support Chatbox

Get Actionable Mentor Feedback on your work

Learn & Network at the exclusive Mentern Perks Club