Marketing Strategy
Explore Potential of Premium Motorcycles in Regional Hubs
Find out the market feasibility and create a strategy to promote Triumph Motorcycles in Tier 2 & Tier 3 cities in Telangana with a budget of 18 lakhs for one calendar year. 
About this menternship
Rebel Motorcycles is the sole dealership of Triumph Motorcycles in the state of Telangana. The Hyderabad dealership has an ultra-modern showroom integrated with an after-sales service facility featuring service bays and a spare parts inventory.

Triumph Motorcycles Ltd is the largest British motorcycle manufacturer; it was established in 1984 by John Bloor after the original company Triumph Engineering went into receivership. The new company (initially Bonneville Coventry Ltd) continued Triumph's record of motorcycle production since 1902. As of mid-2012, the company produced 49,000 motorcycles and employed 1,600 staff.

Triumph motorcycles are classified as per the following classes:

  1. Adventure & Touring
  2. Cruisers
  3. Modern Classics
  4. Roadsters & Supersports
This Menternship requires you to create a detailed Marketing Plan for premium two wheelers in the Telangana region apart from Hyderabad.

Why take up this menternship?
On completing this menternship, you will learn about
1. ATL & BTL Marketing techniques
2. Product Marketing & Positioning.
3. Surveying & Analysing Survey Reports.
4. Budgeting for marketing campaigns
Expected Output
  1. Company & Survey Analysis Report
  2. Telangana's Cluster Break-Up(Map) and Target Market Segmentation
  3. Annual marketing plan - Detailed outline of marketing activities along with their expected RoI
  4. Annual marketing budget - Excel sheet, with defined expenses for activities & estimated RoI for the same.
  5. Video of Self
Explore Potential of Premium Motorcycles in Regional Hubs
This menternship offers
People with experience in the industry of your choice ready to help you complete the challenges at hand.
Every challenge comes with a certificate on completion from both Mentormind and the company hosting the challenge.
Real life experience
Gain real-time work experience, online. Each challenge comes with resources to help bring the office to where you are.