Marketing Strategy

Explore Potential of Premium Motorcycles in Regional Hubs

Find out the market feasibility and create a strategy to promote Triumph Motorcycles in Tier 2 & Tier 3 cities in Telangana with a budget of 18 lakhs for one calendar year. 

Certified by

619472185 640
Play button


15 days


Provided by the Company after Review


Marketing Internship 

About this Menternship

Rebel Motorcycles is the sole dealership of Triumph Motorcycles in the state of Telangana. The Hyderabad dealership has an ultra-modern showroom integrated with an after-sales service facility featuring service bays and a spare parts inventory.

Triumph Motorcycles Ltd is the largest British motorcycle manufacturer; it was established in 1984 by John Bloor after the original company Triumph Engineering went into receivership. The new company (initially Bonneville Coventry Ltd) continued Triumph's record of motorcycle production since 1902. As of mid-2012, the company produced 49,000 motorcycles and employed 1,600 staff.

Triumph motorcycles are classified as per the following classes:

  1. Adventure & Touring
  2. Cruisers
  3. Modern Classics
  4. Roadsters & Supersports
This Menternship requires you to create a detailed Marketing Plan for premium two wheelers in the Telangana region apart from Hyderabad.

Why take up this Menternship?

On completing this Menternship, you will learn about

  • 1. ATL & BTL Marketing techniques
    2. Product Marketing & Positioning.
    3. Surveying & Analysing Survey Reports.
    4. Budgeting for marketing campaigns

Expected Output

  1. Survey Analysis ReportPdf
  2. Cluster break-up - A map of Telangana divided into various clusters for your marketing activations.Jpeg
  3. Annual marketing plan - Detailed outline of marketing activities along with their expected RoIPdf
  4. Annual marketing budget - Excel sheet, with defined expenses for activities & estimated RoI for the same.Excel

Explore Potential of Premium Motorcycles in Regional Hubs

Start Menternship