Marketing Strategy
Explore Potential of Premium Motorcycles in Regional Hubs
Find out the market feasibility and create a strategy to promote Triumph Motorcycles in Tier 2 & Tier 3 cities in Telangana with a budget of 18 lakhs for one calendar year. 
About this Menternship
Opportunity:
Premium motorcycles are typically priced well above Rs5 lakh and have an engine power of more than 500cc. The biggest brands in this category are KTM, Triumph, Suzuki, Yamaha etc. While most other motorcycles are purchased to be cheaper alternatives to cars, these motorcycles are bought to fulfill a thirst for adventure. 

Problem:
During the pandemic the market for premium motorcycles took a hit like all other markets, but now this market is once again reopening and is expected to grow to $161 million by 2023. The primary target segment are young riders with a high disposable income. The drivers of this market are a growing motorcycling culture, and rising popularity of superbike clubs and communities.  Do you have what it takes to deeply study this market and develop a year-long marketing strategy with a detailed breakup of marketing activities and budget?

Deliverable:
In this menternship, your task is to create a marketing strategy that maps the potential of selling such premium motorcycles in Telangana.
Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
Customer segmentation
Premium motorcycles - market research
Retail marketing

You will apply:
Marketing insights
Monitoring and measuring effectiveness
Marketing strategy

You will create:
Annual Marketing strategy with budget
Expected Output
  1. Research report
  2. Customer survey(Questions and responses)
  3. User personas
  4. Marketing strategy part 1
  5. Marketing Strategy
  6. Video of Self
Explore Potential of Premium Motorcycles in Regional Hubs
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