Marketing Strategy
Explore Potential of Premium Motorcycles in Regional Hubs
How can brands like Harley Davidsons make inroads into India's semi-urban and rural areas? Find out if there is any potential for premium bike brands in Telangana
Certified by
Role
Marketing Analyst
Industry
Automotive
Menterns at work
193
Level
Intermediate
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Premium motorcycles are typically priced well above Rs5 lakh and have an engine power of more than 500cc. The biggest brands in this category are KTM, Triumph, Suzuki, Yamaha etc. While most other motorcycles are purchased to be cheaper alternatives to cars, these motorcycles are bought to fulfill a thirst for adventure.
Explore
the following work techniques
Customer segmentation
Premium motorcycles - market research
Retail marketing
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Bridging the gap
During the pandemic the market for premium motorcycles took a hit like all other markets, but now this market is once again reopening and is expected to grow to $161 million by 2023. The primary target segment are young riders with a high disposable income. The drivers of this market are a growing motorcycling culture, and rising popularity of superbike clubs and communities. Do you have what it takes to deeply study this market and develop a year-long marketing strategy with a detailed breakup of marketing activities and budget?
Apply
the following skills
Customer research
Marketing insights
Marketing strategy
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Expected output
In this menternship, your task is to create a marketing strategy that maps the potential of selling such premium motorcycles in Telangana.
Create
the following deliverables
Customer research for the company
Annual Marketing strategy with budget
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What you’ll need before starting
Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!
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It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies. 
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook. 
Explore Potential of Premium Motorcycles in Regional Hubs
How can brands like Harley Davidsons make inroads into India's semi-urban and rural areas? Find out if there is any potential for premium bike brands in Telangana
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Get Guidance in One-on-One Mentor Hours
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Get Actionable Mentor Feedback on your work
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