Digital Marketing
Create a customer journey map and a 360-degree digital marketing strategy for a product of your choosing
From Meta to Mahindra - every company's marketing department uses these basic tools to understand their target customers and build robust plans for engagement and acquisition
Certified by
Role
Social Media Manager
Industry
Marketing
Menterns at work
268
Level
Advanced
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
This Menternship is a part of
Digital Marketing Portfolio
Here’s What You Work On
About the Company
Have you heard of brands like Nykaa, UpGrad and Zomato? You have CupShup to thank for that! CupShup is an end to end marketing agency that has had a role to play in charting the growth of these companies. Started in 2014 as a college project over a cup of chai, it has now evolved to service more than 150 clients across all the metropolitan cities of India. CupShup takes pride in brewing innovative solutions for startups and legacy brands alike.
Explore
the following work techniques
Social media marketing
Social media metrics
Google Ads
SEO
Learn more about our Menternship Principle
Bridging the gap
97% of Fortune 500 companies rely on Social Media for their marketing requirements. With the increasing mobile and internet penetration along with the rise of a tech-savvy generation of consumers, digital media is a potent tool to disseminate information and engage a target audience. Even though digital marketing is still in its nascent stage, both large and small brands are looking to execute digital marketing campaigns with great intensity.
Apply
the following skills
Champion the customer
Digital integration
Marketing strategy
Learn more about our Menternship Principle
Expected output
In this menternship with CupShup, you will design a 360-degree digital marketing strategy for a product of your choice.
Create
the following deliverables
Social media campaign
Content marketing strategy
Learn more about our Menternship Principle
What you’ll need before starting
Basics of marketing strategy and budgeting
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!
Meet Our Certified Menterns
It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
Ria Bothra
Menternship taken up by this mentern
Create an Effective Strategy to Increase Brand Online Presence & Engagement on Social Media
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies.
Tejaswini Kapade
Menternship taken up by this mentern
Improve customer experience by analyzing product reviews of e-commerce website
John Sunith
Menternship taken up by this mentern
Analyse User Behaviour & Optimise the User Workflow Using a Machine Learning Algorithm
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
Harsha Diwan
Menternship taken up by this mentern
Observe Consumer Behaviour at a Local Point of Sale, and Develop a Marketing Strategy for a Niche Health Beverage
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook.
Lova Kumar Uggina
Menternship taken up by this mentern
Create a B2B Digital Marketing Strategy for a Fleet Management Company to Expand to Other Countries
Create a customer journey map and a 360-degree digital marketing strategy for a product of your choosing
From Meta to Mahindra - every company's marketing department uses these basic tools to understand their target customers and build robust plans for engagement and acquisition
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club
