Digital Marketing
Create a customer journey map and a 360-degree digital marketing strategy for a product of your choosing
Design a digital marketing strategy to help CupShup’s clients like Swiggy, Upgrad and OYO supercharge their brand presence on social media
About this Menternship
Opportunity:
Have you heard of brands like Nykaa, UpGrad and Zomato? You have CupShup to thank for that! CupShup is an end to end marketing agency that has had a role to play in charting the growth of these companies. Started in 2014 as a college project over a cup of chai, it has now evolved to service more than 150 clients across all the metropolitan cities of India. CupShup takes pride in brewing innovative solutions for startups and legacy brands alike.

Problem:
97% of Fortune 500 companies rely on Social Media for their marketing requirements. With the increasing mobile and internet penetration along with the rise of a tech-savvy generation of consumers, digital media is a potent tool to disseminate information and engage a target audience. Even though digital marketing is still in its nascent stage, both large and small brands are looking to execute digital marketing campaigns with great intensity.

Deliverable:
In this menternship with CupShup, you will design a 360-degree digital marketing strategy for a product of your choice.



Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
Social media marketing
Social media metrics
Google Ads
Search Engine Marketing
Search Engine Optimisation

You will apply:
Digital integration
Marketing strategy
Marketing insights

You will create:
Social media campaign
Content marketing strategy
Expected Output
  1. Research Report on Customer segmentation and the product
  2. Survey questions and responses
  3. User Personas
  4. Customer journey map
  5. Video of Self
  6. 360-degree digital marketing strategy
Create a customer journey map and a 360-degree digital marketing strategy for a product of your choosing
Build Real Skills through practical experience.
Each Menternship is rooted in MentorMind's experiential learning model that guides you on how to apply all theoretical learnings into real world practice at work.
Do Real Work that matches corporate expectations.
Every Menternship is specially designed on real work that is done in the field at the company. All work outputs you are guided to produce over the duration & different phases of a Menternship will match corporate expectations.
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