With the change and evolution of modern technologies, startups and small to medium businesses are doing everything they can to keep up, which can be called true for the rest of human society. Brick-and-mortar businesses are either changing their business models to online ones, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.
Razen Customs is India's first online automotive customization studio. They have created an online marketplace to showcase a wide range of accessories, detailing and modification services.
Currently, the car accessories and modification ecosystem is highly fragmented with a lot of variances in terms of price and quality of service; simply put, it’s kind of annoying to customize a car or even shop for car accessories (because there’s always a better option at a better price), Razen intends to make that annoyance a thing of the past with their fresh online platform.
The following Menternship will help you learn why the use of digital marketing is not only an investment-wise decision but also an effective marketing channel that can help grow a business effectively and create relevant strategies in order to address the same concerns for a first of its kind product in the market.