Digital Marketing
Create a Digital Marketing Strategy & a Facebook Ad Campaign for a StartUp Car Customisation & Accesorisation Studio
Study the audience profile for effective digital marketing, and build an ad campaign targeted at improving lead generation & conversions for Razen Customs
Marketing Head, Razen Customs
About this menternship
With the change and evolution of modern technologies, startups and small to medium businesses are doing everything they can to keep up, which can be called true for the rest of human society. Brick-and-mortar businesses are either changing their business models to online ones, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.

Razen Customs is India's first online automotive customization studio. They have created an online marketplace to showcase a wide range of accessories, detailing and modification services.

Currently, the car accessories and modification ecosystem is highly fragmented with a lot of variances in terms of price and quality of service; simply put, it’s kind of annoying to customize a car or even shop for car accessories (because there’s always a better option at a better price), Razen intends to make that annoyance a thing of the past with their fresh online platform.

The following Menternship will help you learn why the use of digital marketing is not only an investment-wise decision but also an effective marketing channel that can help grow a business effectively and create relevant strategies in order to address the same concerns for a first of its kind product in the market. 
Why take up this menternship?
On completing this menternship, you will learn about
  1. Conducting a competitor analysis 
  2. Segmenting target audience 
  3. Creating audience profiles 
  4. Setting goals for a marketing campaign 
  5. Planning a facebook ad campaign 
  6. Creating a messaging matrix 
  7. Designing campaign creatives 

Expected Output
  1. Research Report (Company overview, competitor analysis)
  2. Digital Marketing Strategy (Audience Profiles, Goals & Selected Digital Platforms)
  3. Messaging Matrix
  4. Creatives for Campaign
  5. Facebook Campaign Plan
  6. Video of Self
Create a Digital Marketing Strategy & a Facebook Ad Campaign for a StartUp Car Customisation & Accesorisation Studio
This menternship offers
People with experience in the industry of your choice ready to help you complete the challenges at hand.
Every challenge comes with a certificate on completion from both Mentormind and the company hosting the challenge.
Real life experience
Gain real-time work experience, online. Each challenge comes with resources to help bring the office to where you are.