Marketing Strategy
Build a Customer Loyalty Program for a leading IT Retail Company
Build a customer loyalty program for a leading IT infrastructure firm to ensure high retention of B2B clients
About this Menternship
Opportunity:
We all know of the growth of the IT industry and the increasing role of technology in reshaping our everyday lives. But do we know what lies beyond the high-end computers and hardware that enable developers to innovate? It is only with the support of a strong IT infrastructure supply and service that any IT company can thrive. Vishal Peripherals is one such company that has been a trusted infrastructure partner for leading iT companies since 1998. Their two decades of industry experience have seen tremendous growth. Vishal Peripherals constantly evolves its inventory which now has top-notch gaming sets. 

Problem:
Having customers stick with a company has benefits like saving on marketing costs, increasing purchase making decisions, reducing customer churn and increasing the baseline profit! Loyalty programs are one way to capitalise on these! With the increasing decision-making power of the customers, loyalty programs need to be unique and valuable enough to retain customers.

Deliverable:
In this menternship, you will design a customer loyalty program for an IT retail company to ensure high retention of their B2B clients.
Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
IT infrastructure industry
Customer loyalty
Customer retention

You will apply:
Marketing insights
Strategic planning
Championing the customer

You will create:
Customer loyalty plan
Expected Output
  1. Value Proposition
  2. Research report on customer loyalty programs
  3. Presentation of the Customer Loyalty Program - Including goals and financials
  4. Video of Self
Build a Customer Loyalty Program for a leading IT Retail Company
Build Real Skills through practical experience.
Each Menternship is rooted in MentorMind's experiential learning model that guides you on how to apply all theoretical learnings into real world practice at work.
Do Real Work that matches corporate expectations.
Every Menternship is specially designed on real work that is done in the field at the company. All work outputs you are guided to produce over the duration & different phases of a Menternship will match corporate expectations.
Showcase your Official Certification.
You get officially certified by our partner company on successfully completing a Menternship. Simply add it on your CV and your LinkedIn as a proof of your real skills & work experience to gain a headstart in opportunities that come your way!