Digital Marketing
Create a Google Adwords Campaign for a Prime Real Estate Project
PBEL city, a real estate project in Hyderabad, is looking to use Google Adwords to boost its online presence in order to increase walk-ins at the project site.

About this menternship
Deep Red Ink specialises in performance-based digital marketing, driven by sound customer research. Over the last 7 years, the company has worked with 150+ brands including ISB, Isha Foundation, Mahindra École Centrale, Tata BSS, HIL Limited, Organic India, Incor, Gati, Omni Hospitals, among others.

PBEL City is a real estate project located at APPA Junction, Hyderabad. The 25 acre township is already a home to 1000+ customers. They have a goal of increasing the number of walk-ins to their site using Google AdWords.

In this Menternship,  you are required to create a campaign structure for Google Search for the PBEL City project. The campaign must include at least 4 ad groups each containing 5 keywords and 1 one ad. Your allocated budget is Rs. 2,00,000/month.
Why take up this menternship?
On completing this menternship, you will learn about
  1. Creating campaign structures within limited budgets
  2. Google adwords and its importance in Digital marketing
  3. Forecasting on the basis of analytics and research
Expected Output
  1. Report on Potential Customer Base for PBEL City
  2. Keyword Research
  3. Forecast Model & Campaign Structure
  4. Video of Self
Create a Google Adwords Campaign for a Prime Real Estate Project
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