Digital Marketing

Create a Google Adwords Campaign for a Prime Real Estate Project

PBEL city, a real estate project in Hyderabad is looking at increasing their walk-ins at the project site using Google Adwords to boost their presence online.

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TIMELINE

15 days

CERTIFICATE

Provided by the Company after Review

INCENTIVES

Paid Internship - After completion

About this Menternship

Deep Red Ink specialises in performance-based digital marketing, driven by sound customer research. Over the last 7 years, the company has worked with 150+ brands including ISB, Isha Foundation, Mahindra École Centrale, Tata BSS, HIL Limited, Organic India, Incor, Gati, Omni Hospitals, among others.

PBEL City is a real estate project located at APPA Junction, Hyderabad. The 25 acre township is already a home to 1000+ customers. They have a goal of increasing the number of walk-ins to their site using Google AdWords.

In this Menternship,  you are required to create a campaign structure for Google Search for the project PBEL City. The campaign must include at least 4 ad groups each containing 5 keywords and 1 one ad. Your allocated budget is Rs. 200000/month.

Why take up this Menternship?

On completing this Menternship, you will learn about

  • 1. Creating campaign structures within limited budgets.
    2. Google adwords and its importance in Digital marketing
    3. Forecasting on basis of analytics and research.

Expected Output

  1. Description report on the Real Estate Project - PBEL City    Pdf
  2. Report on Potential Customer Base for PBEL City    Pdf
  3. Forecast Model & Campaign Structure    Excel

Create a Google Adwords Campaign for a Prime Real Estate Project

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