Digital Marketing
Create a Google Adwords Campaign for a Prime Real Estate Project
A real estate project in Hyderabad is looking to use Google Adwords to increase walk-ins at the project site. Start work now!

About this Menternship
Opportunity:
Deep Red Ink is a marketing firm that has been conducting marketing research, executing marketing communications and developing marketing strategy for the past eight years. Their services range from branding to amplifying digital marketing and customer experience. They specialise in enhancing reach and retention for companies operating in real estate and healthcare sectors.

Problem:
The real estate industry in India is expected to grow to be a massive 1 trillion dollar industry by 2030. By 2025, it will be contributing nearly 13% to our country's GDP. As of now, this industry's growth is driven by offline marketing, but that is changing fast. As per available stats, an average builder spends about 30% of their advertising budget on digital marketing and nearly 20% of their leads come in from online channels! As more and more millenials become real estate customers, digital marketing becomes a stronger tool to reach this target audience. Google adwords is a digital marketing tool developed by Google to help companies reach target audience via google search engine and partner sites.

Deliverable:
In this menternship, you will create a Google Adwords campaign to increase walk-ins for a real estate project site.

Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
Google Adwords
Adgroups and keywords
Search Engine Optimisation (SEO)
Business Analytics - Marketing
Content writing for Digital

You will apply:
Brand
Digital integration

You will create:
Google Adwords Campaign
Expected Output
  1. Report on Potential Customer Base for PBEL City
  2. Keyword Research
  3. Forecast Model & Campaign Structure
  4. Video of Self
Create a Google Adwords Campaign for a Prime Real Estate Project
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