Marketing Strategy

Design a case study of an Existing Brand's Visual Identity and Communication

Do a case study of an existing brand and see how its Visual Identity communicates. 

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30 days


Provided by the Company after Review


Co Working Opportunity 

About this Menternship

  9 O’ Clock Studio is a boutique design studio based in Hyderabad. They specialize in branding, illustrations, package design and motion graphics animation to help grow brands. Using fresh ideas to give brands a unique identity,  their aim is to make brands stand out from the crowd. A young and ambitious studio who believe in the power of design to help grow brands. 

The Menternship is to do a case study of an existing brand and to see how its Visual Identity communicates. Now, more than ever, in the age of stock images, it has become quite challenging to create a unique identity and brand personality which can consistently run across all forms of visual communication ranging from logo, advertisements to website and packaging. 

Create something which is scalable and future proof. Upload the sketch work involved in the design concept generations and outline the thought process for thoroughly.

Why take up this Menternship?

On completing this Menternship, you will learn about

  • 1. Logo Design concepts and styles.
    2. Colour schemes, typography and themes to be used in designing.
    3. Consumer research, analysis and presentation skills.

Expected Output

  1. Report on existing brand, based on market research & competitor analysis.Pdf
  2. Designs in adobe illustrator or coreldraw - Logos must be designed in a vector software in order to resize it as per your needs in the future. Once you digitise your final sketches in a vector software, your logo design is one step away from approval.Jpeg
  3. Presentation of the entire process to the client - Upload the sketch works involved in the logo generations and include all the images of your creative process starting from sketches to various options you have tried in the software.Pdf

Design a case study of an Existing Brand's Visual Identity and Communication

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