Dm1Digital Marketing

Create a Digital Marketing Strategy for Successful Crowdfunding

Create an optimal digital marketing strategy to successfully raise funds on a crowdfunding platform like Indiegogo for a Riku - The world's first Artificial Intelligence based Automatic Rice & Kurry Maker.



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Timeline

15 days

Certificate

Provided by the Company after Review

Incentives

Paid Internship

Expected Output

  1. Analysis report on Competitors & their Strategy.    Pdf
  2. Facebook campaign and an optimal budget estimation - (Estimate the approximate number of leads for the campaign)    Excel

Why take up this Menternship?

On completing this Menternship, you will learn about

  • 1. How to run a Facebook Ad campaign.
    2. Understanding Facebook Analytics.
    3. Optimisation of campaign based on time and budget.

About this Menternship

In this Menternship, you are required to create a digital marketing strategy specifically aimed at raising funds through a crowdsourcing platform such as Indiegogo/Kickstarter. The product for which the crowdfunding campaign will be run is described below:

Futuristic Labs is trying to eliminate the boring parts of cooking and make it an easier activity.
They are building an AI enabled automatic rice and kurry maker - RiKu. It works similar to that of a coffee vending machine. All you need to do is to select your favourite recipe using RiKu smart app.
Learn more about Riku at http://getriku.com/
 
The target audience would specifically be Indians in the US with age ranging from 30-45. The target audience could be people from Canada, Australia, UK, UAE, Qatar. 

Create a Digital Marketing Strategy for Successful Crowdfunding