Digital Marketing
Create a Digital Marketing Strategy for Successful Crowdfunding
Create an optimal digital marketing strategy to successfully raise funds on a crowdfunding platform like Indiegogo for Riku - The world's first Artificial Intelligence based Automatic Rice & Kurry Maker.
About this menternship
In this Menternship, you are required to create a digital marketing strategy specifically aimed at raising funds through a crowdsourcing platform such as Indiegogo/Kickstarter. The product for which the crowdfunding campaign will be run is described below:

Futuristic Labs is trying to eliminate the boring parts of cooking and make it an easier activity.
They are building an AI enabled automatic rice and kurry maker - RiKu. It works similar to that of a coffee vending machine. All you need to do is to select your favourite recipe using RiKu smart app.
Learn more about Riku at
The target audience would specifically be Indians in India and the US with age ranging from 30-45. The target audience could be people from Canada, Australia, UK, UAE, Qatar as well.
Why take up this menternship?
On completing this menternship, you will learn about
1. How to run a Facebook Ad campaign
2. Understanding Facebook Analytics
3. Optimisation of campaign based on time and budget

Expected Output
  1. Analysis report on Competitors & their Strategy.
  2. Mock Facebook Ad Campaign - Creatives
  3. Facebook campaign and an optimal budget estimation - (Estimate the approximate number of leads for the campaign)
  4. Video of Self
Create a Digital Marketing Strategy for Successful Crowdfunding
This menternship offers
People with experience in the industry of your choice ready to help you complete the challenges at hand.
Every challenge comes with a certificate on completion from both Mentormind and the company hosting the challenge.
Real life experience
Gain real-time work experience, online. Each challenge comes with resources to help bring the office to where you are.