In this Menternship, you are required to create a digital marketing strategy specifically aimed at raising funds through a crowdsourcing platform such as Indiegogo/Kickstarter. The product for which the crowdfunding campaign will be run is described below:
Futuristic Labs is trying to eliminate the boring parts of cooking and make it an easier activity.
They are building an AI enabled automatic rice and kurry maker - RiKu. It works similar to that of a coffee vending machine. All you need to do is to select your favourite recipe using RiKu smart app.
Learn more about Riku at http://getriku.com/
The target audience would specifically be Indians in India and the US with age ranging from 30-45. The target audience could be people from Canada, Australia, UK, UAE, Qatar as well.
Futuristic Labs is trying to eliminate the boring parts of cooking and make it an easier activity.
They are building an AI enabled automatic rice and kurry maker - RiKu. It works similar to that of a coffee vending machine. All you need to do is to select your favourite recipe using RiKu smart app.
Learn more about Riku at http://getriku.com/
The target audience would specifically be Indians in India and the US with age ranging from 30-45. The target audience could be people from Canada, Australia, UK, UAE, Qatar as well.
