Marketing Strategy

Plan a fail-proof launch of sports merchandise in collaboration with an e-commerce company

This one is for your loud and proud fans! Prepare to launch the next big thing in the world of sports merchandise.

Certified by

Role

Marketing Manager

Industry

Sports Management

Menterns at work

Level

Intermediate

Time Commitment

First draft in 15 days

Duration

30 days

Tools you’ll learn

Here’s What You Work On

About the Company

RISE Worldwide Limited (formerly known as IMG-Reliance Limited) is a wholly owned subsidiary company of Reliance Industries Limited.

The transition to an independent brand identity is aimed at enabling various verticals, currently within the sports and lifestyle businesses, an autonomy to operate and create industry driving strategies and world class consumer experiences, as the company focuses on further investing in the segment.

RISE Worldwide is India's largest independent Sports, Lifestyle and Entertainment Company, connecting with 150 million youth on social media through its various IPs.

Our portfolio includes Sports & Sponsorship Consulting, Fashion & Sustainability Platform Building, Athlete Talent Management, Licensing, Broadcast Production, Lifestyle and Entertainment, with owned or managed key properties such as: Hero Indian Super League - country's premier football league; Lakme Fashion Week - India's premier Fashion platform; Tata Open Maharashtra - South Asia's only ATP World Tour Tennis event; Jio Wonderland; The Voice of Fashion; SU.RE - Sustainable Resolution, etc.

Explore

the following work techniques

Customer Personas

Sports Merchandise

Strategic Planning

Pre-launch Preparation

Learn more about our Menternship Principle

Bridging the gap

Sports fans not only love the game but also like to flaunt it! Be it their favourite team’s jerseys or a journal with the team’s logo; sports merchandise is a huge hit! But with so much choice out there, how can a particular product stand out? With an air-tight marketing strategy! And the product launch forms a massive part of this. A well-planned launch can propel the sales of sports merchandise- not just in the beginning but in future as well!

Apply

the following skills

Integrated Marketing Comms

Marketing strategy

Partnership marketing

Learn more about our Menternship Principle

Expected output

In this menternship, you will create a launch strategy for your favourite sports merchandise.

Create

the following deliverables

Sports Merchandise List

Launch Strategy

Learn more about our Menternship Principle

What you’ll need before starting

Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!

Why Do Menternships?

Build Real Skills by doing work, by experience.

Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.

Do Real Work that matches corporate expectations.

All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.

Get active guidance from Real Mentors.

You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!

Showcase your Official Certification.

Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!

Become a member of the Mentern Perks Club.

As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!

Meet Our Certified Menterns

It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.

There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies.

My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.

My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook.

Plan a fail-proof launch of sports merchandise in collaboration with an e-commerce company

This one is for your loud and proud fans! Prepare to launch the next big thing in the world of sports merchandise.

Explore our curated Resource Hub

Get Guidance in One-on-One Mentor Hours

Ask Questions in our Biweekly AMA

Resolve all doubts on Mentor Support Chatbox

Get Actionable Mentor Feedback on your work

Learn & Network at the exclusive Mentern Perks Club