Marketing Strategy
Identify business opportunities through targeted strategic analysis of an industry
Conduct a complete strategic analysis outlining key trends & developments for a Major Product/Services Market.
About this menternship


Market Data Forecast is a consultancy that delivers in-depth market research, and business intelligence to its clients across three major industries, ie. Healthcare, Agriculture and Food and Beverages. Their expertise lies in being able to analyse the market across different layers - consumers, supply chains, industry trends, investment opportunities, technology breakthroughs etc. The firm has the ability to put together insights that can fuel the growth of any company that is looking to start a business or grown an existing business in any of these industries. Their clients include big names like Phlips Healthcare and Siemens.


Have you ever been inside a train? We are guessing - you have been. Running a business can sometimes be like being in charge of driving a train, you pick a track towards your destination, you pack your luggage and passengers, and you power ahead at full steam - picking up new passengers at every station, growing the strength of your train! However, running this train of business leaves entrepreneurs with little time to study the landscape and search for new opportunities of growth (or identify the possible roadblocks ahead!). This is where market researchers come in. You have heard of the big four - PriceWaterhouseCoopers (PwC), Ernst & Young (E&Y), Deloitte, and KPMG. The big four and many other similar consulting firms are hired by businesses to conduct targeted industry analysis that can inform the growth plans of a business for years to come.

In this menternship, you will conduct targeted industry analysis to help a business plan for long-term growth.
Why take up this menternship?
On completing this menternship, you will learn about
You will explore:
Porter’s Five Forces for market analysis
PESET technique (Political, Economic, Social, Technological, Environmental and Legal)
Competitor analysis

You will apply:
Market research
Business strategy

You will create:
Market research report for entrepreneurs and business in an industry of your choice 

Expected Output
  1. Market Analysis Report
  2. Report on Internal Product Segmentation
  3. Market research report - Outline particular points as guided through the Menternship, arriving at complete strategic analysis of chosen market.
  4. Video of Self
Identify business opportunities through targeted strategic analysis of an industry
Build Real Skills through practical experience.
Each Menternship is rooted in MentorMind's experiential learning model that guides you on how to apply all theoretical learnings into real world practice at work.
Do Real Work that matches corporate expectations.
Every Menternship is specially designed on real work that is done in the field at the company. All work outputs you are guided to produce over the duration & different phases of a Menternship will match corporate expectations.
Showcase your Official Certification.
You get officially certified by our partner company on successfully completing a Menternship. Simply add it on your CV and your LinkedIn as a proof of your real skills & work experience to gain a headstart in opportunities that come your way!