Marketing Strategy
Ensure a Great Launch for the App 'Mapprr' - A Hyper Local Product Discovery Application
Create a launch strategy for a mobile application focussed on hyper local product discovery 
Sharath Chandra
CEO, 3DM
About this Menternship
Opportunity:
3Dm believes that the world is getting digital, so should your brand. A creative Digital Marketing startup based out of Hyderabad provides brands with the digital life they need. They have around 100 happy clients from across all domains. 3DM knows that one size does not fit all and designs custom solutions for each client. 

Problem:
With the increasing mobile penetration and the rise of a tech-savvy generation of consumers, digital media is a potent tool to disseminate information and engage a target audience. Even though digital marketing is still nascent, large and small brands are looking to execute digital marketing campaigns with great intensity.

Deliverable:
In this menternship, you will create a launch strategy for a mobile app for hyper-local product discovery. 
Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
Digital marketing
App Store Optimization
Search Engine Optimisation
Customer segmentation
Competitor analysis

You will apply:
Marketing strategy
Marketing
Marketing insights

You will create:
Facebook Ad Campaign
Outreach pitch
Launch strategy for an app
Expected Output
  1. Strategies for launch of the app
  2. Report on Mappr & its competitive landscape
  3. Strategies to achieve high app installs
  4. Mock Facebook ad campaign for launch
  5. Report on App Store Optimisation
  6. Video of Self
Ensure a Great Launch for the App 'Mapprr' - A Hyper Local Product Discovery Application
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