Digital Marketing
Develop an Engaging Community Engagement and Growth Strategy for an Upcoming, Popular Caffeinated Beverage
Explore and execute the in-demand skill of Community Marketing and Engagement for a new and upcoming beverage, that operates in a vibrant and active community of coffee enthusiasts.
About this menternship
In this Menternship, you are required to understand how a community is built around a particular activity/process, and how brands are leveraging of these communities to grow their business.
This phenomenon is known as Community Marketing.

Well known brands across the world are both, building and engaging with potential customers through communities, online and offline. In this Menternship, you will be doing the same for Bolt Cold Brew - a new and upcoming coffee beverage.

As part of this Menternship, you will be executing the skills of business writing, market research and marketing strategy.

Rudra Coffee manufactures and sells India's first bottled ready to drink cold brewed coffee under the brand name Bolt Cold Brew ( 

Bolt is one of India’s first bottled, ready to drink cold brewed coffee. The brewing technique uses time instead of temperature to extract coffee flavours. Bolt is made by mixing freshly roasted coffee with room temperature water and by brewing it for over 24 hours under refrigerated conditions. Once brewed, the coffee is double filtered and immediately bottled to preserve its freshness. 
Why take up this menternship?
On completing this menternship, you will learn about
  1. Product research and product description writing
  2. Community marketing strategy and execution
  3. Community engagement techniques
Expected Output
  1. Product description report
  2. Community research report
  3. Community marketing research report
  4. Community marketing strategy
  5. Video of Self
Develop an Engaging Community Engagement and Growth Strategy for an Upcoming, Popular Caffeinated Beverage
This menternship offers
People with experience in the industry of your choice ready to help you complete the challenges at hand.
Every challenge comes with a certificate on completion from both Mentormind and the company hosting the challenge.
Real life experience
Gain real-time work experience, online. Each challenge comes with resources to help bring the office to where you are.