Ms1Marketing Strategy

Develop an engaging community engagement and growth strategy for an upcoming, popular caffeinated beverage

Explore and execute the in-demand skill of Community Marketing and Engagement for a new and upcoming beverage, that operates in a vibrant and active community of coffee enthusiasts.

Certified by

771882474 640
Play button

TIMELINE

15 days

CERTIFICATE

Provided by the Company after Review

INCENTIVES

Paid internship opportunity - After certification

Expected Output

  1. Product description report    Pdf
  2. Community research report    Pdf
  3. Community marketing strategy    Pptx

Why take up this Menternship?

On completing this Menternship, you will learn about

    1. Product research and product description writing
    2. Community marketing strategy and execution
    3. Community engagement techniques

About this Menternship

In this Menternship, you are required to understand how a community is built around a particular activity/process, and how brands are leveraging of these communities to grow their business.
This phenomenon is known as Community Marketing.

Well known brands across the world are both, building and engaging with potential customers through communities, online and offline. In this Menternship, you will be doing the same for Bolt Cold Brew - a new and upcoming coffee beverage.

As part of this Menternship, you will be executing the skills of business writing, market research and marketing strategy.

Rudra Coffee manufactures and sells India's first bottled ready to drink cold brewed coffee under the brand name Bolt Cold Brew (www.boltcoldbrew.com). 

Bolt is one of India’s first bottled, ready to drink cold brewed coffee. The brewing technique uses time instead of temperature to extract coffee flavours. Bolt is made by mixing freshly roasted coffee with room temperature water and by brewing it for over 24 hours under refrigerated conditions. Once brewed, the coffee is double filtered and immediately bottled to preserve its freshness. 

Develop an engaging community engagement and growth strategy for an upcoming, popular caffeinated beverage

Start Menternship