In this Menternship, you are required to understand how a community is built around a particular activity/process, and how brands are leveraging of these communities to grow their business.
This phenomenon is known as Community Marketing.

Well known brands across the world are both, building and engaging with potential customers through communities, online and offline. In this Menternship, you will be doing the same for Bolt Cold Brew - a new and upcoming coffee beverage.

As part of this Menternship, you will be executing the skills of business writing, market research and marketing strategy.

Rudra Coffee manufactures and sells India's first bottled ready to drink cold brewed coffee under the brand name Bolt Cold Brew (www.boltcoldbrew.com). 

Bolt is one of India’s first bottled, ready to drink cold brewed coffee. The brewing technique uses time instead of temperature to extract coffee flavours. Bolt is made by mixing freshly roasted coffee with room temperature water and by brewing it for over 24 hours under refrigerated conditions. Once brewed, the coffee is double filtered and immediately bottled to preserve its freshness.