Marketing Strategy
Develop a Customer Acquisition Strategy for a fast casual restaurant - Ram ki Bandi
Apply the extended marketing mix (the 7Ps) to develop a customer acquisition and retention plan of action for Ram ki Bandi
About this Menternship
Ram ki Bandi is the first late night eatery in Hyderabad with a twist on South Indian food. Their innovation in dishes is what makes them stand out from the numerous dosa stalls in the city. Understanding their customers and appealing to their taste has made it possible for a humble roadside “bandi” to transform into a franchise. Ram ki Bandi takes pride in inventing delicacies like pizza and paneer dosa.

Customers are the backbone of any business. Therefore, customer acquisition forms a crucial part of any business strategy. A strong strategy and implementation would ensure a steady, consistent growth of the company. Companies like Coca Cola and Uber employ masterful customer acquisition strategies to ensure customer loyalty. Many businesses are looking for a strong strategy to get new customers and grow their business.

In this menternship you will develop a profitable customer acquisition strategy by using the 7p marketing mix.

Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
Lean canvas
Survey creation and analysis
Customer Acquisition cost

You will apply:
Extended(7P) marketing mix

You will create:
Customer acquisition campaigns
Customer acquisition strategy

Expected Output
  1. Lean Canvas
  2. Link to Survey
  3. Summary of the Survey Responses
  4. CAC Calculations
  5. Customer Acquisition Strategy
  6. Video of Self
Develop a Customer Acquisition Strategy for a fast casual restaurant - Ram ki Bandi
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