Marketing Strategy
Develop a Customer Acquisition Strategy for a fast casual restaurant - Ram ki Bandi
How can this small Hyderabad-based dosa chain become the next McD? 
Certified by
Marketing Analyst
Food & Beverage
Menterns at work
Time Commitment
Submit First Draft in 15 days
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Ram ki Bandi is the first late night eatery in Hyderabad with a twist on South Indian food. Their innovation in dishes is what makes them stand out from the numerous dosa stalls in the city. Understanding their customers and appealing to their taste has made it possible for a humble roadside “bandi” to transform into a franchise. Ram ki Bandi takes pride in inventing delicacies like pizza and paneer dosa.
the following work techniques
Lean canvas
Survey creation and analysis
Customer Acquisition cost
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Bridging the gap
Customers are the backbone of any business. Therefore, customer acquisition forms a crucial part of any business strategy. A strong strategy and implementation would ensure a steady, consistent growth of the company. Companies like Coca Cola and Uber employ masterful customer acquisition strategies to ensure customer loyalty. Many businesses are looking for a strong strategy to get new customers and grow their business.
the following skills
Customer research
Marketing insights
Marketing strategy
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Expected output
In this menternship you will develop a profitable customer acquisition strategy by using the 7Ps marketing mix.
the following deliverables
Customer acquisition campaigns
Customer acquisition strategy
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What you’ll need before starting
SQL, Machine learning
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
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Meet Our Certified Menterns
It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies. 
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook. 
Develop a Customer Acquisition Strategy for a fast casual restaurant - Ram ki Bandi
How can this small Hyderabad-based dosa chain become the next McD? 
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