Digital Marketing
Design a Social Media Campaign & Digital Marketing Strategy for an Online B2B Marketplace
Develop a digital marketing implementation strategy for an e-commerce website along with a marketing campaign to be posted across various social media platforms.
About this Menternship
Opportunity:
CupShup is a marketing agency started by tea-lovers who enjoy brewing innovation as much as they enjoy a hot cup of Chai. Having worked as a growth partner for companies like OYO, Byju’s and UpGrad, Cupshup has amassed an enviable client portfolio. CupShup relies on innovation to meet the unique needs of each client. With more than 120 experts working across five cities, they have been raging a storm in the advertising industry.

Problem:
For a B2B company, the clients are organizations and businesses instead of individuals as is the case with B2C. With this, a lot of marketing efforts and content changes as well. However, there is one thing that is indispensable for both- a strong digital marketing strategy. In the extremely competitive market that we see today, it is not enough to focus on one aspect of digital marketing. An all-encompassing strategy with SEO, PPC, social media and more is an absolute necessity.

Deliverable:
Through this menternship, you will create a 360-degree digital marketing strategy for a B2B company.


Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
Digital marketing strategy
Social Media marketing
Search engine marketing
Customer segmentation

You will apply:
Digital integration
Integrated marketing communications
Marketing strategy

You will create:
Digital marketing strategy
Social Media Campaign
Expected Output
  1. Presentation of your social media marketing strategy
  2. User Personas
  3. Keyword Research
  4. Search engine marketing campaign
  5. Digital Marketing Strategy
  6. Video of Self
Design a Social Media Campaign & Digital Marketing Strategy for an Online B2B Marketplace
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Do Real Work that matches corporate expectations.
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