CupShup is a marketing agency started by tea-lovers who enjoy brewing innovation as much as they enjoy a hot cup of Chai. Having worked as a growth partner for companies like OYO, Byju’s and UpGrad, Cupshup has amassed an enviable client portfolio. CupShup relies on innovation to meet the unique needs of each client. With more than 120 experts working across five cities, they have been raging a storm in the advertising industry.
For a B2B company, the clients are organizations and businesses instead of individuals as is the case with B2C. With this, a lot of marketing efforts and content changes as well. However, there is one thing that is indispensable for both- a strong digital marketing strategy. In the extremely competitive market that we see today, it is not enough to focus on one aspect of digital marketing. An all-encompassing strategy with SEO, PPC, social media and more is an absolute necessity.
Through this menternship, you will create a 360-degree digital marketing strategy for a B2B company.