Design
Design a Logo and a Full Page Ad for a Clean Energy Drink
So you know how to design, but can you design for the front page? We'll find out when you complete this menternship
Certified by
Role
Graphic Designer
Industry
Marketing
Menterns at work
87
Level
Basic
Time Commitment
30
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
The First Show is a marketing agency that defines itself as 'irrationally digital'. They are a digital marketing agency that does not like to play by the rules. 'Build beyond convention' and 'Bring eccentric and yet effective ideas to life' are their design mottos. Some of their work has included social awareness campaigns like The Silent Heroes, which paid tribute to the people who work to keep our community clean, well-fed and safe, and a campaign about early child nutrition for the big pharma company Dr Reddy's.
Explore
the following work techniques
Brand research for health food/beverage segment
Canva/Illustrator/Corel Draw (graphic design tool)
Graphic design techniques for logo design
Learn more about our Menternship Principle
Bridging the gap
We have all seen advertisements for energy drink brands that promise to 'give us wings'. But did you know these wings come at a steep cost to your heart? Most energy brands on the market are spiked with concentrated doses of caffeine and sugar. Caffeine makes your blood pressure and heart rate go up, and sugar makes you gain weight, increasing the chances of getting diabetes! Yikes. Presenting the concept of a brand new clean energy drink - we are calling it 'Refresh'. This drink will be made of Yerba mate - a herbal tea popular in the Americas and Europe Spanish-speaking countries. It is a lesser-known brand in India. Your challenge will be to create a memorable brand identity for Refresh.
Apply
the following skills
Conceptualisation
Storyboarding
Visual Design
Learn more about our Menternship Principle
Expected output
In this menternship, you will design a logo and creatives per client specification to give their clean energy drink a unique brand identity.
Create
the following deliverables
A new logo for a clean energy drink
All other associated creatives for brand identity
Learn more about our Menternship Principle
What you’ll need before starting
Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!
Meet Our Certified Menterns
It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies. 
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook. 
Design a Logo and a Full Page Ad for a Clean Energy Drink
So you know how to design, but can you design for the front page? We'll find out when you complete this menternship
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club