Design

Design a Logo and a Full Page Ad for a Clean Energy Drink

So you know how to design, but can you design for the front page? We'll find out when you complete this menternship

Certified by

Role

Graphic Designer

Industry

Marketing

Menterns at work

102

Level

Basic

Time Commitment

Duration

30 days

Tools you’ll learn

Here’s What You Work On

About the Company

The First Show is a marketing agency that defines itself as 'irrationally digital'. They are a digital marketing agency that does not like to play by the rules. 'Build beyond convention' and 'Bring eccentric and yet effective ideas to life' are their design mottos. Some of their work has included social awareness campaigns like The Silent Heroes, which paid tribute to the people who work to keep our community clean, well-fed and safe, and a campaign about early child nutrition for the big pharma company Dr Reddy's.

Explore

the following work techniques

Brand research for health food/beverage segment

Canva/Illustrator/Corel Draw (graphic design tool)

Graphic design techniques for logo design

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Bridging the gap

We have all seen advertisements for energy drink brands that promise to 'give us wings'. But did you know these wings come at a steep cost to your heart? Most energy brands on the market are spiked with concentrated doses of caffeine and sugar. Caffeine makes your blood pressure and heart rate go up, and sugar makes you gain weight, increasing the chances of getting diabetes! Yikes. Presenting the concept of a brand new clean energy drink - we are calling it 'Refresh'. This drink will be made of Yerba mate - a herbal tea popular in the Americas and Europe Spanish-speaking countries. It is a lesser-known brand in India. Your challenge will be to create a memorable brand identity for Refresh.

Apply

the following skills

Conceptualisation

Storyboarding

Visual Design

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Expected output

In this menternship, you will design a logo and creatives per client specification to give their clean energy drink a unique brand identity.

Create

the following deliverables

A new logo for a clean energy drink

All other associated creatives for brand identity

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What you’ll need before starting

Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!

Why Do Menternships?

Build Real Skills by doing work, by experience.

Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.

Do Real Work that matches corporate expectations.

All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.

Get active guidance from Real Mentors.

You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!

Showcase your Official Certification.

Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!

Become a member of the Mentern Perks Club.

As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!

Meet Our Certified Menterns

It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.

There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies.

My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.

My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook.

Design a Logo and a Full Page Ad for a Clean Energy Drink

So you know how to design, but can you design for the front page? We'll find out when you complete this menternship

Explore our curated Resource Hub

Get Guidance in One-on-One Mentor Hours

Ask Questions in our Biweekly AMA

Resolve all doubts on Mentor Support Chatbox

Get Actionable Mentor Feedback on your work

Learn & Network at the exclusive Mentern Perks Club