Design
Design a Logo and a Full Page Ad for a Clean Energy Drink
Develop a unique brand identity for a clean energy drink by designing its logo and some amazing creatives
About this Menternship
Opportunity:
The First Show is a marketing agency that defines itself as 'irrationally digital'. They are a digital marketing agency that does not like to play by the rules. 'Build beyond convention' and 'Bring eccentric and yet effective ideas to life' are their design mottos. Some of their work has included social awareness campaigns like The Silent Heroes, which paid tribute to the people who work to keep our community clean, well-fed and safe, and a campaign about early child nutrition for the big pharma company Dr Reddy's.


Problem:
We have all seen advertisements for energy drink brands that promise to 'give us wings'. But did you know these wings come at a steep cost to your heart? Most energy brands on the market are spiked with concentrated doses of caffeine and sugar. Caffeine makes your blood pressure and heart rate go up, and sugar makes you gain weight, increasing the chances of getting diabetes! Yikes. Presenting the concept of a brand new clean energy drink - we are calling it 'Refresh'. This drink will be made of Yerba mate - a herbal tea popular in the Americas and Europe Spanish-speaking countries. It is a lesser-known brand in India. Your challenge will be to create a memorable brand identity for Refresh.

Deliverable:
In this menternship, you will design a logo and creatives per client specification to give their clean energy drink a unique brand identity. 
Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
Brand research for health food/beverage segment
Canva/Illustrator/Corel Draw (graphic design tool)
Graphic design techniques for logo design

You will apply:
Customer empathy
Content writing
Graphic Design

You will create:
A new logo for a clean energy drink, and associated creatives 
Expected Output
  1. Research report (Beverage, Industry and Competitors)
  2. Report on Customer Profile
  3. Design Research Report
  4. Logo design - Submit jpeg, png and raw files in Adobe Illustrator (or) Coreldraw
  5. Full page advertisement - Create a full page advertisement in a newspaper with details of product, price, etc.
  6. Mood board
  7. Video of Self
Design a Logo and a Full Page Ad for a Clean Energy Drink
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