Digital Marketing
Creating Digital Campaign Content for a Fashion Brand
Design a Facebook ad campaign for a holiday season special at a fashion brand
About this Menternship

Opportunity:
Kkashi is a multi-designer luxury fashion store specialising in wedding coutoure and Indian ethnic. The store has collections from several high-end fashion designers, including Hyderabad-based Shri Hari. Kkashi has traditionally relied on word-of-mouth marketing by its loyal clientele and a variety of offline digital campaigns. A few years, the brand launched its own e-commerce website and is now in the process of strengthening its online presence with a series of campaigns across social media platforms.


Problem:
In a survey of over 6,000 people across six countries, Facebook's parent company Meta found that more than half of people who use Instagram, and four in ten Facebook users, say that they've discovered fashion inspiration on the platform in the last three months. With three out of five people surveyed admitting to having been tempted to buy a fashion item that they didn't intend to buy, the opportunity to influence and advise potential fashion buyers on Instagram and Facebook is huge. 

Deliverable:
In this menternship, you will design a seven-day long campaign for Facebook. This campaign will promote holiday season offers at a fashion studio.
Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
Facebook advertisements
Canva 

You will apply:
Content writing
Graphic design
Social media savviness 

You will create:
Seven-day digital ad campaign for a fashion brand
Expected Output
  1. Customer Segmentation Report: Analyse your target customer and submit your analysis
  2. 7 post campaign presentation: Submit a PPT of the 7 posts with accompanying concept explanation & relevance.
  3. Video of Self
Creating Digital Campaign Content for a Fashion Brand
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