Marketing Strategy
Create an Effective Marketing Strategy for a Feature Film with Pre & Post Release Campaigns
Research a feature film's target audience in detail before creating a compelling marketing strategy to ensure increased outreach before & after it's release.
Nain Reddy
Business Development Head, ARKA Mediaworks
About this menternship
In this Menternship, you will be creating an efficient marketing strategy for a film with pre and post release campaigns. 

You will be creating this strategy for the upcoming film, “ The Sky is Pink”. You will be studying this film in detail, along with researching the target audience for this film before developing offline & online marketing campaigns to increase it's outreach.

Have you heard of Arka Mediaworks before? If not, I am pretty sure you have heard of the Baahubali movie franchise, haven’t you? 
Well, Baahubali is one of the many creations of the Arka Mediaworks production house.

A new age production house, Arka Mediaworks is a leading name in motion picture production, television programming and syndication, and digital content distribution. Since its inception in 2001, we have prospered significantly by remaining fiercely loyal to our core objective – to constantly and consistently push the boundaries of commercial cinema.

Currently, Arka is looking for new & upcoming talent to join our team in Hyderabad. They are specifically looking at a creative spark & a basic understanding of the commercial cinema ecosystem from you.

Why take up this menternship?
On completing this menternship, you will learn about
  1. Marketing landscape in the film & media industry
  2. Digital marketing strategy
  3. Offline, on-ground marketing strategy
Expected Output
  1. Research report on "The Sky is Pink"
  2. Audience Profile
  3. Offline marketing strategy
  4. Online marketing strategy
  5. Video of self
Create an Effective Marketing Strategy for a Feature Film with Pre & Post Release Campaigns
This menternship offers
People with experience in the industry of your choice ready to help you complete the challenges at hand.
Every challenge comes with a certificate on completion from both Mentormind and the company hosting the challenge.
Real life experience
Gain real-time work experience, online. Each challenge comes with resources to help bring the office to where you are.