Marketing Strategy
Create an Effective Marketing Strategy for a Feature Film with Pre & Post Release Campaigns
The movie is all done - now it is the marketing team's turn to make it a blockbuster. Build something out of the box for this one!
Certified by
Nain Reddy
Business Development Head, ARKA Mediaworks
Role
Marketing Manager
Industry
Film & Media
Menterns at work
108
Level
Basic
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Remember Bahubali, the movie that took the entire country by a storm? This piece of art was produced by Arka Media Works, a leading name in motion picture production, television programming and syndication. Bahubali is just one of the many movies and TV shows the company produces. With the core objective of constantly pushing the boundaries of commercial cinema, they have made their mark in Telugu, Kannada, Marathi, Bengali and Odiya industries. Arka Media Works does not shy away from exploring uncharted territories when it comes to the vision, scale and potential of a project.
Explore
the following work techniques
Film marketing
Online and offline marketing strategies
Customer research
Learn more about our Menternship Principle
Bridging the gap
The era of depending solely on boards and posters for film marketing is long past. With an increase in the number of movies being churned out, the cutthroat competition is unavoidable. The winner is not just based on how good a story or plot is, but to a large extent determined by marketing. With production houses having to constantly up their game with innovative marketing techniques, film marketing is a much sought after skill in the industry.
Apply
the following skills
Customer research
Marketing insights
Marketing strategy
Learn more about our Menternship Principle
Expected output
In this menternship, you are required to come up with a marketing strategy for an upcoming feature film.
Create
the following deliverables
Customer research for the company
Marketing strategy for a feature film with online and offline methods
Learn more about our Menternship Principle
What you’ll need before starting
Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!
Meet Our Certified Menterns
It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies. 
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook. 
Create an Effective Marketing Strategy for a Feature Film with Pre & Post Release Campaigns
The movie is all done - now it is the marketing team's turn to make it a blockbuster. Build something out of the box for this one!
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club