Marketing Strategy
Create an Effective Guerrilla Marketing Strategy for Danube Home - a Furniture Store
Study the company in detail, before understanding the concept of Guerrila marketing and implement the same to increase the customer outreach and acquisition for the furniture store
Clinton Dsouza
Representing, Danube Home
About this Menternship
This menternship will require you to create a guerrilla marketing strategy for Danube Home. 

Guerrilla Marketing is a creative marketing strategy used by most of the brands and small businesses around the globe to advertise their products unconventionally.  It was introduced or popularized by Jay Conrad Levinson’s in the 1980’s. He wrote several articles and books on guerrilla marketing tactics that helped many brands to create awareness.  

Nowadays most of the companies prefer to use guerrilla marketing tactics as it requires more creativity and little budget to spend. It is cheaper than traditional marketing. As it is cost-effective and focuses more on the reach than frequency, most of the small as well as big brands try to indulge and get customer attention. 

Learn in detail and implement Geurrilla marketing through the course of this Menternship.
Why take up this Menternship?
On completing this Menternship, you will learn about
  1. Marketing Strategy 
  2. Communication & Engagement Strategy 
  3. Promotion & Pricing Analysis 
  4. Industry Knowledge 
  5. Market Research

Expected Output
  1. Research report on Danube Home
  2. Research report on Guerrilla Marketing
  3. Best case practices of Guerrilla Marketing
  4. Guerrilla Marketing Strategy for Danube Home
  5. Video of Self
Create an Effective Guerrilla Marketing Strategy for Danube Home - a Furniture Store
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