Digital Marketing
Create a Social Media Campaign and Generate Story-Driven Content
Create story-driven content for a social media page and, film a video documentary presenting the same stories
Pranaita
Alumni Engagement Manager, Teach For India
About this Menternship
Opportunity:
Teach for India believes that education is the solution to most problems that plague society today. However, it is not enough to bring kids to school. It is important to provide quality education to them once they are there. Teach for India aims to bridge the gaping educational inequity in India by hiring young people to serve as teachers in the most marginalised urban schools in India. Through Teach for India’s Fellowship, Fellows step into government or low budget private schools and don the hats of a teacher and mentor.

Problem:
Storytelling is one of the most effectives ways to connect with and get your point across to people. Even on social media, the pages that have story driven content have almost cult-like following. Humans of New York introduced this form of social media content to the world in 2010 and there has been no turning back. There are numerous instagram pages in India like Humans of Bombay, PARI network and Seema Anand Storytelling that are thriving on the art of storytelling.

Deliverable:
During the course of this menternship, you will collect stories from your neighbourhood and fashion them into social media posts. You will also put them together as a documentary.


Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
Story-driven social media content
Social media themes
Instagram aesthetic
Personal interviews
Theme-based design

You will apply:
Social media research
Social media designing
Visual storytelling
Video editing

You will create:
Storytelling type social media posts
Documentary

Expected Output
  1. Social Media Strategy
  2. Research on 5 Social media pages (human storytelling)
  3. Creatives for Instagram
  4. Link to the Instagram Page
  5. Video Documentary
  6. Video of Self
Create a Social Media Campaign and Generate Story-Driven Content
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