Opportunity:
Metro rail is a huge boon to city dwellers who commute long distances everyday. It helps them escape the rush hour traffic and get to their destinations on time. However, one huge problem that many face with metro rail is the first mile and last mile connectivity. Svida, a mobility provider based in Hyderabad strives to bridge this gap and make commuting a pleasant and easy experience for people. While doing that, Svida also ensures that the environment is well cared for as well!
Problem:
Marketing strategy boosts the brand image by increasing its awareness amongst potential customers. Any business that delivers a service or product requires a solid marketing strategy to ensure that more people come to know of the brand. It helps interact with the customers at a personal level and gain their trust. Marketing is what shapes how the customers think of and perceive the brand.
Deliverable:
In this menternship, you will analyse the last mile connectivity market and create a marketing strategy for Svida within the allocated budget.