Marketing Strategy
Create a Marketing Strategy for a Last Mile Transport Provider
Research the demographic and economic profiles of daily metro travellers. Create a marketing strategy for a last mile transport enterprise to attract the target audience that you have identified.
Siddharth Ravi
About this menternship
In this Menternship, you will be interacting directly with the local commuters of a metro rail service in India, to better understand their consumer behaviour & create a marketing strategy for a new service targeted to this customer base.

Through this Menternship, you will be executing the skills of market research, data documentation & analysis  and creating experiential marketing strategy.

On successful completion and certification, you will have the unique opportunity of interning with SVIDA for the role of on-ground marketing & growth.

Svida was formed with the philosophy of providing economical and
sustainable transportation solutions to the society.
With this mandate in mind, we found the first mile and the last mile
connectivity to the Hyderabad Metro Rail as the need of the hour.

Efforts and commitments to improve the same would contribute to
provide seamless commute to the passengers of the metro rail and also
contribute to the environment at large.
Why take up this menternship?
On completing this menternship, you will learn about
  1. Consumer behaviour analysis 
  2. Data analysis and documentation
  3. Creating experiential marketing strategies

Expected Output
  1. Report on Demographic and Economic profiles of daily metro travellers
  2. Report on Last Mile Solutions (including list of 5 current solutions across India)
  3. Budget - Marketing Campaigns
  4. Video Pitch of your Strategy
  5. Marketing Strategy Presentation
  6. Video of Self
Create a Marketing Strategy for a Last Mile Transport Provider
This menternship offers
People with experience in the industry of your choice ready to help you complete the challenges at hand.
Every challenge comes with a certificate on completion from both Mentormind and the company hosting the challenge.
Real life experience
Gain real-time work experience, online. Each challenge comes with resources to help bring the office to where you are.