Marketing Strategy

Create a Marketing Plan for a Premium Home Automation Device - AURA

Create a comprehensive marketing plan for an innovative, technologically advanced home automation device.

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18 days


Provided by the Company after Review


Paid Internship - After completion

About this Menternship

Wozart Technologies is a group of young inventors, who believe that simplification of everyday activities is the yardstick for human progress. 
We provide smart solutions for homes, cities and industries to increase efficiency and ease of daily activities at these avenues.

Wozart has created India's first Apple Homekit enabled home automation system called Aura.
Aura can be affixed to the back of any switchboard, paired with local Wifi & enables you to configure any appliance & lighting device in your home.

At Wozart, we are currently looking for fresh & creative minds, who posses the right attributes - to market a creative, innovative & premium product such as Aura.

In this Menternship, you need to create a comprehensive marketing plan for their product - Aura.

Why take up this Menternship?

On completing this Menternship, you will learn about

  • 1. Detailed knowledge with respect to home automation systems and the Internet of Things (IoT).
    2. The ability to understand the market quickly and position a product successfully.
    3. To create a marketing plan for a technologically advanced product, with a wide market size.

Expected Output

  1. Marketing strategy - Submit a detailed report explaining your strategy and the plan for it's execution.Pdf
  2. Market research - Submit a report explaining your analysis of the market.Pdf
  3. S.W.O.T ReportPdf
  4. Marketing BudgetExcel
  5. Content SamplesPdf

Create a Marketing Plan for a Premium Home Automation Device - AURA

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