Marketing Strategy
Create a Marketing Plan for a Premium Home Automation Device - AURA
Can you create a marketing plan that can beat Amazon's Alexa? Let's get started and find out!
Certified by
Marketing Manager
Internet of Things
Menterns at work
Time Commitment
Submit First Draft in 15 days
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Wozart is a Hyderabad-based smart home automation company. They believe that everyday life should be simple. To meet this mission, Wozart is creating a line of smart home appliances that work well with the world-class smart home products developed by Apple, Amazon, and Google. Wozart's innovation allows you to control all the smart devices in your home from a single app.
the following work techniques
Smart home device industry
High-tech marketing
Marketing research
Marketing budgeting
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Bridging the gap
During the pandemic, 51% of the consumers of a smart home device industry - bought a smart home for the first time! Much like e-commerce and ed-tech, the demand for smart home devices grew during the pandemic. As more people spent more time inside their homes, they bought devices that made their homes smarter and more comfortable! This opens up a unique opportunity for marketers in the smart home device industry to sell their products to a whole new target segment. Most smart home devices are bought by consumers who already have one or two smart devices (for instance, Amazon's Alexa or a smart bulb) and are now looking for more accessories (like a smart plug or switch) to enhance the use of these devices.
the following skills
Customer research
Marketing insights
Marketing strategy
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Expected output
During the course of this menternship, you will collect stories from your neighbourhood and fashion them into social media posts. You will also put them together as a documentary.
the following deliverables
Customer research for the company
Marketing strategy to promote a smart home solution
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What you’ll need before starting
Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!
Meet Our Certified Menterns
It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies. 
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook. 
Create a Marketing Plan for a Premium Home Automation Device - AURA
Can you create a marketing plan that can beat Amazon's Alexa? Let's get started and find out!
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club