Marketing Strategy
Create a Marketing Plan for a Premium Home Automation Device - AURA
Our world is becoming very ‘smart’ - and now so are our homes! Create a marketing plan to launch and promote a premium home automation solution developed by Wozart
About this Menternship
Opportunity:
Wozart is a Hyderabad-based smart home automation company. They believe that everyday life should be simple. To meet this mission, Wozart is creating a line of smart home appliances that work well with the world-class smart home products developed by Apple, Amazon, and Google. Wozart's innovation allows you to control all the smart devices in your home from a single app.

Problem:
During the pandemic, 51% of the consumers of a smart home device industry - bought a smart home for the first time! Much like e-commerce and ed-tech, the demand for smart home devices grew during the pandemic. As more people spent more time inside their homes, they bought devices that made their homes smarter and more comfortable! This opens up a unique opportunity for marketers in the smart home device industry to sell their products to a whole new target segment. Most smart home devices are bought by consumers who already have one or two smart devices (for instance, Amazon's Alexa or a smart bulb) and are now looking for more accessories (like a smart plug or switch) to enhance the use of these devices.

Deliverable:
In this menternship, you will create a marketing strategy complete with research and a budget to promote a smart home solution developed by Wozart
Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
Smart home device industry
High-tech marketing
Marketing research
Marketing budgeting

You will apply:
Marketing strategy
Monitoring and Measuring Effectiveness (Marketing)

You will create:
Marketing strategy to promote a smart home solution
Expected Output
  1. Company Overview and S.W.O.T Report
  2. Market research - Submit a report explaining your analysis of the market.
  3. Marketing Budget
  4. Content Samples
  5. Marketing strategy (Offline and Online) - Submit a detailed report explaining your strategy and the plan for it's execution.
  6. Video of Self
Create a Marketing Plan for a Premium Home Automation Device - AURA
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