Marketing Strategy
Create a Marketing Plan for a Premium Home Automation Device - AURA
Create a comprehensive marketing plan for an innovative, technologically advanced home automation device.
About this menternship
Wozart Technologies is a group of young inventors, who believe that simplification of everyday activities is the yardstick for human progress. 
We provide smart solutions for homes, cities and industries to increase efficiency and ease of daily activities at these avenues.

Wozart has created India's first Apple Homekit enabled home automation system called Aura.
Aura can be affixed to the back of any switchboard, paired with local Wifi & enables you to configure any appliance & lighting device in your home.

At Wozart, we are currently looking for fresh & creative minds, who posses the right attributes - to market a creative, innovative & premium product such as Aura.

In this Menternship, you need to create a comprehensive marketing plan for their product - Aura.
Why take up this menternship?
On completing this menternship, you will learn about
1. Detailed knowledge with respect to home automation systems and the Internet of Things (IoT).
2. The ability to understand the market quickly and position a product successfully.
3. To create a marketing plan for a technologically advanced product, with a wide market size.
Expected Output
  1. Company Overview and S.W.O.T Report
  2. Market research - Submit a report explaining your analysis of the market.
  3. Marketing strategy (Offline and Online) - Submit a detailed report explaining your strategy and the plan for it's execution.
  4. Content Samples
  5. Marketing Budget
  6. Video of Self
Create a Marketing Plan for a Premium Home Automation Device - AURA
This menternship offers
People with experience in the industry of your choice ready to help you complete the challenges at hand.
Every challenge comes with a certificate on completion from both Mentormind and the company hosting the challenge.
Real life experience
Gain real-time work experience, online. Each challenge comes with resources to help bring the office to where you are.