Opportunity:
Deep Red Ink specialises in performance-based digital marketing, driven by sound customer research. Over the last seven years, the company has worked with 150+ brands including ISB, Isha Foundation, Mahindra École Centrale, Tata BSS, HIL Limited, Organic India, Incor, Gati, Omni Hospitals, among others. The company prides itself on developing research-based campaigns that help partner brands access new markets and improve retention of the existing customer base.
Problem:
Velvet Patisserie is a Hyderabad-based patisserie, famous for its custom-made cakes and cupcakes. The owner Divjyot Chawla started the business from scratch in her mom’s kitchen and it has now grown to be a thriving cloud patisserie that caters to multiple orders every day and has a Zomato rating of 4/5. Velvet Patisserie aims to realize its potential as a cloud patisserie that specializes in custom-made orders and fast home delivery. They need a social media strategy to grow their online business!
Deliverable:
In this menternship, you will create a digital marketing strategy - complete with sample creatives, budget, and success metrics for a cake shop in Hyderabad.
In this menternship, you will create a digital marketing strategy - complete with sample creatives, budget, and success metrics for a cake shop in Hyderabad.