Digital Marketing
Create a Digital Marketing Strategy for a Young Patisserie
With immense potential for business through home-delivery of their menu, Velvet Patisserie is looking for an innovative & fool-proof digital marketing plan to increase their home delivery orders.
About this menternship
Deep Red Ink specialises in performance-based digital marketing, driven by sound customer research. Over the last 7 years, the company has worked with 150+ brands including ISB, Isha Foundation, Mahindra École Centrale, Tata BSS, HIL Limited, Organic India, Incor, Gati, Omni Hospitals, among others.

Velvet Patisserie is a young patisserie in hyderabad famous for its custom cakes and cupcakes. The owner, Divjyot chawla started the business from scratch in her Mom’s Kitchen and grew it to having multiple orders everyday. Velvet Patisserie has recently realised its potential for home delivery options and are looking at social media to reach out to the right people.

In this Menternship you neeed to create a digital marketing strategy for Velvet Patisserie, to increase it's digital presence and drive online orders.
Why take up this menternship?
On completing this menternship, you will learn about
1. Digital Marketing strategies and Media Plans.
2. Building campaigns and content around a brand.
3. Analysis of results and metrics of the strategy.
4. Identification of target audience and Landscape.

Expected Output
  1. Report on Velvet Patisserie's Current Business & Competition
  2. Digital Marketing Strategy Presentation
  3. Complete Media Plan, with a project planning document & creatives.
  4. Video of Self
Create a Digital Marketing Strategy for a Young Patisserie
This menternship offers
People with experience in the industry of your choice ready to help you complete the challenges at hand.
Every challenge comes with a certificate on completion from both Mentormind and the company hosting the challenge.
Real life experience
Gain real-time work experience, online. Each challenge comes with resources to help bring the office to where you are.