Digital Marketing
Create a Digital Marketing Strategy for a Young Patisserie
Social media is perfect for small businesses! Practice your digital marketing chops by helping a single-store patisserie reach more customers online
About this Menternship

Opportunity:
Deep Red Ink specialises in performance-based digital marketing, driven by sound customer research. Over the last seven years, the company has worked with 150+ brands including ISB, Isha Foundation, Mahindra École Centrale, Tata BSS, HIL Limited, Organic India, Incor, Gati, Omni Hospitals, among others. The company prides itself on developing research-based campaigns that help partner brands access new markets and improve retention of the existing customer base.


Problem:
Velvet Patisserie is a Hyderabad-based patisserie, famous for its custom-made cakes and cupcakes. The owner Divjyot Chawla started the business from scratch in her mom’s kitchen and it has now grown to be a thriving cloud patisserie that caters to multiple orders every day and has a Zomato rating of 4/5. Velvet Patisserie aims to realize its potential as a cloud patisserie that specializes in custom-made orders and fast home delivery. They need a social media strategy to grow their online business!

Deliverable:
In this menternship, you will create a digital marketing strategy - complete with sample creatives, budget, and success metrics for a cake shop in Hyderabad.
Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
Marketing for cloud kitchens
Influencer marketing
Hyperlocal marketing
Customer empathy
Digital marketing research
Marketing budgeting and planning

You will apply:
Marketing Strategy
Brand
Digital integration

You will create:
Digital marketing strategy for a single-store cake shop in Hyderabad 
Expected Output
  1. Report on Velvet Patisserie's Current Business & Competition
  2. Digital Marketing Strategy Presentation
  3. Complete Media Plan, with a project planning document & creatives.
  4. Video of Self
Create a Digital Marketing Strategy for a Young Patisserie
Build Real Skills through practical experience.
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