Create a Brand Identity and Kit for The Thickshake Factory
Redefine the way this big brand interacts with its customers - Everything from the walls to the paper straws needs a stamp of the new brand kit. 
Certified by
Graphic Designer
Menterns at work
Time Commitment
Submit First Draft in 15 days
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Nutshell Advertising is asking you to work with their clients - The Thickshake Factory. Nutshell Advertising is an end-to-end creative and digital agency for brands like Novotel, Prost Brew Pub, Mera Events and many others. They are experts in branding, social media, digital/print advertising, web design and development. The agency prides itself to go beyond advertising by creating interactive experiences for brands. In-depth customer research and global benchmarking for visual design experiences are the backbone of Nutshell’s extraordinary campaigns and designs.
the following work techniques
Customer segmentation
Competitor analysis
Brand design
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Bridging the gap
Ever been to a Thickshake Factory store? If not, we recommend that you head over to one right now to get some inspiration for this exciting menternship! Thickshake Factory has hundreds of stores across the country where they offer their customers 50 different types of flavours and toppings. In this menternship, you will be challenged to create a new brand identity kit for a stand-alone store of the brand. A brand identity kit includes all the visual elements which design a brand, such as a logo, fonts, colour palette, and all kinds of branded imagery. Everything from the walls of a store to the paper glasses and menus - will be designed based on the guidelines of this kit.
the following skills
Visual Design
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Expected output
In this menternship, you will create a brand identity kit for stand-alone store of The Thickshake Factory.
the following deliverables
Brand guidelines
Brand identity kit
Learn more about our Menternship Principle
What you’ll need before starting
Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!
Meet Our Certified Menterns
It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies. 
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook. 
Create a Brand Identity and Kit for The Thickshake Factory
Redefine the way this big brand interacts with its customers - Everything from the walls to the paper straws needs a stamp of the new brand kit. 
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club