Xtraliving is a no-frills fitness group and training establishment. They do not spend resources on promoting themselves through marketing campaigns - they rely on word-of-mouth and their research-backed training programs to reach their target audience. They have worked with many corporate partners including Radio Mirchi, Microsoft and Facebook on fitness programs. They have even partnered with Bharat Scout and Guides to promote health and nutrition awareness among adolescents.
Fitness industry became one of the worst hit industries during the Covid-19 pandemic as gyms all over the world were shut down indefinitely. However, since August of 2021 - there has been a resurgence in the fitness industry. New memberships are on the rise as people flock to gyms to regain their pre-lockdown fitness levels and boost their immunity and physical stamina. Gyms adopt specialised business development schemes to drive memberships, some of these include referral-based membership, special fitness packages like zumba, yoga, weight training etc, group classes etc. In this menternship, you will have the opportunity to deep dive into this 80 billion dollar industry and invent some innovative marketing and BD techniques.
In this menternship, you will research the target market for a local Crossfit gym and build business development schemes to drive memberships.