RAW Pressery started out in a small kitchen with a single blender in 2013 and now has made its way to the shelves of nearly all retail stores in the cities of India. They promise and deliver fresh, cold pressed juices with no additives. When a consumer looks at a RAW bottle, they know exactly what they are going to get. The simplicity of the brand has helped them gain the trust of their customers and build a big product line.
Branding has the power to create a strong personal connection with the consumer. It determines how consumers view the product. Pushing the brand’s message consistently is just as important as building it. RAW Pressery’s brand image and exponential rise would not have been possible without an overarching brand strategy.
In this menternship you will do exactly what designers at RAW Pressery did. You will come up with an idea for a new pre-packaged food and a complete brand strategy for it.