Marketing Strategy
Build Marketing Strategies to Ensure Customer Adoption at Different Stages of the Product Life Cycle
Understand and apply marketing concepts at various stages of the product life cycle, as applied to an upcoming product of your choice
About this Menternship
Opportunity:
More than 14,000 startups were registered in India in the year 2021-22 making it the third largest startup ecosystem in the world! This is an exciting time for en entrepreneur in the country. Incubators are a crucial part of the startup ecosystem, providing the much needed support in the early stages of a startup. CIE at IIIT is one of the leading incubators especially designed for deep tech startups. With over 13 years of experience in nurturing startups in emerging fields, they are a much sought after avenue for entrepreneurs across the country.

Problem:
Did you know that products go through a lifecycle just like people do? Starting from development, every product follows a set of stages ending in decline. As the product progresses through these stages, its marketing needs differ as well. It is not enough to create a tailor made marketing strategy for a product, it is important to customise it for every stage of the product.

Deliverable:
In this menternship, you will create a marketing strategy for every stage of the product lifecyle.
Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
Social media marketing
Product lifecycle
Customer segmentation

You will apply:
Product management
Brand
Marketing strategy

You will create:
Marketing strategy for each stage of the product lifecycle
Expected Output
  1. Product Overview
  2. Link to Survey Form
  3. Launch Strategy
  4. Report on Competitors
  5. Social Media Campaign
  6. Product Differentiation Analysis
  7. 2 Campaign Creatives
  8. Customer Loyalty Program & Brand Relevance Strategy
  9. Video of Self
Build Marketing Strategies to Ensure Customer Adoption at Different Stages of the Product Life Cycle
Build Real Skills through practical experience.
Each Menternship is rooted in MentorMind's experiential learning model that guides you on how to apply all theoretical learnings into real world practice at work.
Do Real Work that matches corporate expectations.
Every Menternship is specially designed on real work that is done in the field at the company. All work outputs you are guided to produce over the duration & different phases of a Menternship will match corporate expectations.
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