Marketing Strategy
Build Marketing Strategies to Ensure Customer Adoption at Different Stages of the Product Life Cycle
Understand and apply marketing concepts at various stages of the product life cycle, as applied to an upcoming product of your choice
About this menternship
The incubator CIE (Centre of Innovation and Entrepreneurship) is part of the IIIT-H Foundation which was created in 2008 to aid the International Institute of Information Technology, Hyderabad (IIIT-H), in managing its intellectual property portfolio, identify collaborative opportunities with industry, and above all to support entrepreneurial activity in Hyderabad by creating a startup hub to really push forward the city’s ambition to be a startup powerhouse. 

Centre for Innovation and Entrepreneurship (CIE) is a tech incubator with a decade of rich experience in fostering deep-tech communities that create and scale technologies like med tech, tech4social, visual informatics, data engineering, machine learning, language technologies, gaming and robotics.

In this menternship, you will have the opportunity to build marketing strategies at every stage of the product life cycle. A product life cycle is a cycle that a product goes through, from development to decline. It's typically broken up into six stages. The six stages are - Development, Introduction, Growth, Maturity, Saturation and Decline. You will be working on the marketing efforts for the product starting from introduction till decline. 

Why take up this menternship?
On completing this menternship, you will learn about
  1. Product Life Cycle Management 
  2. Providing a Product Overview 
  3. Creating a Survey to Identify Target Audience 
  4. Ideating an Experiential Launch Strategy 
  5. Identifying Competitors 
  6. Product Differentiation 
  7. Creating Campaign Creatives 
  8. Customer Loyalty Programs 
  9. Brand Relevance Strategy 

Expected Output
  1. Launch Strategy
  2. Link to Survey Form
  3. Product Overview
  4. 2 Campaign Creatives
  5. Product Differentiation Analysis
  6. Social Media Campaign
  7. Report on Competitors
  8. Customer Loyalty Program & Brand Relevance Strategy
  9. Video of Self
Build Marketing Strategies to Ensure Customer Adoption at Different Stages of the Product Life Cycle
This menternship offers
People with experience in the industry of your choice ready to help you complete the challenges at hand.
Every challenge comes with a certificate on completion from both Mentormind and the company hosting the challenge.
Real life experience
Gain real-time work experience, online. Each challenge comes with resources to help bring the office to where you are.