Marketing Strategy
Build Marketing Strategies to Ensure Customer Adoption at Different Stages of the Product Life Cycle
It is easy to create a buzz around new products, but a true blue marketeers knows how to sell what has been around since forever in the same size, shape and form. Example: 5-star chocolate!
Certified by
Role
Marketing Manager
Industry
Education
Menterns at work
16
Level
Intermediate
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
More than 14,000 startups were registered in India in the year 2021-22 making it the third largest startup ecosystem in the world! This is an exciting time for en entrepreneur in the country. Incubators are a crucial part of the startup ecosystem, providing the much needed support in the early stages of a startup. CIE at IIIT is one of the leading incubators especially designed for deep tech startups. With over 13 years of experience in nurturing startups in emerging fields, they are a much sought after avenue for entrepreneurs across the country.
Explore
the following work techniques
Social media marketing
Product lifecycle
Customer segmentation
Learn more about our Menternship Principle
Bridging the gap
Did you know that products go through a lifecycle just like people do? Starting from development, every product follows a set of stages ending in decline. As the product progresses through these stages, its marketing needs differ as well. It is not enough to create a tailor made marketing strategy for a product, it is important to customise it for every stage of the product.
Apply
the following skills
Customer research
Marketing insights
Marketing strategy
Learn more about our Menternship Principle
Expected output
In this menternship, you will create a marketing strategy for every stage of the product lifecyle.
Create
the following deliverables
Report on product lifecycle
Marketing strategy for each stage of the product lifecycle
Learn more about our Menternship Principle
What you’ll need before starting
Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!
Meet Our Certified Menterns
It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies. 
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook. 
Build Marketing Strategies to Ensure Customer Adoption at Different Stages of the Product Life Cycle
It is easy to create a buzz around new products, but a true blue marketeers knows how to sell what has been around since forever in the same size, shape and form. Example: 5-star chocolate!
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club