Marketing Strategy

Build an effective marketing strategy for a corporate composting brand

Accurately identify the target market of a composting company and build a marketing strategy to promote the brand.

Certified by

Role

Waste Management Specialist

Industry

Waste Management Social Enterprise

Menterns at work

Level

Intermediate

Time Commitment

Submit First Draft in 15 days

Duration

30 days

Tools you’ll learn

Here’s What You Work On

About the Company

India generates 62 million tonnes of municipal waste every year, 72% of which goes untreated. Untreated waste can cause pollution and seious health hazards. Working with waste is also a widely held taboo and is looked down upon. Enter Waste Ventures, a waste management enterprise that is making garbage cool! They do everything from waste audits and certification to zero waste events. Waste Ventures has partnered with schools, gated communities and corporates to help them manage their waste better. Their workshops on educating students and employees on waste are a huge hit!

Explore

the following work techniques

Corporate composting

Compost as a solid waste management method

Market research

Market analysis

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Bridging the gap

India contributes to about 18% of the world’s population and 12% of the global municipal waste. With the rapidly growing population, the amount of waste is only expected to shoot up in the coming years. Though most towns and cities have a door to door waste collection system, ill-equipped sorting and disposal facilities make it ineffective. Lack of social awareness of the importance of waste management adds to the issue.

Apply

the following skills

Digital integration

Marketing insights

Marketing strategy

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Expected output

In this menternship, you will create a digital marketing strategy for a composting company that helps corporates deal with their solid waste in an eco-friendly manner.

Create

the following deliverables

Research Report- Corporate composting in India

Digital Marketing Strategy

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What you’ll need before starting

Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!

Why Do Menternships?

Build Real Skills by doing work, by experience.

Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.

Do Real Work that matches corporate expectations.

All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.

Get active guidance from Real Mentors.

You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!

Showcase your Official Certification.

Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!

Become a member of the Mentern Perks Club.

As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!

Meet Our Certified Menterns

It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.

There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies.

My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.

My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook.

Build an effective marketing strategy for a corporate composting brand

Accurately identify the target market of a composting company and build a marketing strategy to promote the brand.

Explore our curated Resource Hub

Get Guidance in One-on-One Mentor Hours

Ask Questions in our Biweekly AMA

Resolve all doubts on Mentor Support Chatbox

Get Actionable Mentor Feedback on your work

Learn & Network at the exclusive Mentern Perks Club