Marketing Strategy
Build a Customer Loyalty Program for a Cab Hailing Service
Understand the concept of customer loyalty programs and apply the same for a cab hailing service with a different value proposition
About this Menternship
Opportunity:
Uber is an American mobility service provider based in San Francisco with operations in over 900 metropolitans across the world. Uber has changed the way people commute and has become a household name synonymous with transportation. With affordable mobility options suited to all occasions, it has made its service available to nearly all sections of the society. Uber has cemented itself so firmly in the market that people largely cannot remember how they used to get around before it.

Problem:
Customer loyalty implies that a customer keeps coming back to the organisation for a product or service that they availed previously. When customer loyalty is established, they do not sway with lesser prices or newer companies. They would rather pay more for the service or product that they know and love. Customer loyalty is a significant part of marketing because keeping existing customers costs less than getting new ones.

Deliverable:
In this menternship with Uber, you will devise a Customer Loyalty strategy to engage customers and keep them coming back.
Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
Value Proposition Canvas
Survey creation
Customer satisfaction metrics
Customer loyalty programs

You will apply:
Analysis of customer satisfaction
Value proposition model
Customer review research

You will create:
A customer loyalty program
Expected Output
  1. Value Proposition Model
  2. Survey Form
  3. Survey Report
  4. Customer Review Research
  5. Customer Loyalty Program
  6. Video of Self
Build a Customer Loyalty Program for a Cab Hailing Service
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