Marketing Strategy
Build a Customer Loyalty Program for a Cab Hailing Service
Understand the concept of customer loyalty programs and apply the same for a cab hailing service with a different value proposition
About this menternship
Venkata Praneeth Technologies which is a part of the Hyderabad-based Praneeth Group launched a cab-hailing service under the brand ‘Prydo’ in Hyderabad. The company has on-boarded over 14,000 driver-partners. The ‘Prydo’ mobile application is available in the Android Play Store and iOS App Store. 
The business model ensures surge-free rides for customers and offers driver-partners a slew of welfare measures. It offers its services in three categories – hatchback, sedan and SUV. Prydo plans to expand its services to Delhi, Bengaluru and other metros. 

In this menternship, you will have to build a customer loyalty program for Prydo. Customer loyalty is a result of positive customer experience and satisfaction. It is indicated by the customer's willingness to buy from or work with a brand again. When a customer is loyal to one company, they aren't easily swayed by price or availability. They would rather pay more and ensure the same quality service and product they know and love. Customer loyalty programs are proven methods for growing and sustaining market share. Consumers who are already enthusiastic about a brand are more likely to continue buying. You will have to assess the customer satisfaction through a survey and build the loyalty program. 

Why take up this menternship?
On completing this menternship, you will learn about
  1. Filling a value proposition canvas
  2. Creating a survey 
  3. Assessing customer satisfaction 
  4. Building a customer loyalty program 

Expected Output
  1. Value Proposition Model
  2. Survey Form
  3. Survey Report
  4. Customer Review Research
  5. Customer Loyalty Program
  6. Video of Self
Build a Customer Loyalty Program for a Cab Hailing Service
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