Marketing Strategy
Build a Cause Marketing Plan for Goodboy kitchen
Learn and apply the principles & application of cause marketing to enable Goodboy Kitchen to increase its brand outreach
About this menternship
Goodboy Kitchen in Hyderabad is one of the leading businesses in the Dog Food Retailers. This well-known establishment acts as a one-stop destination servicing customers both local and from other parts of Hyderabad. Over the course of its journey, this business has established a firm foothold in it’s industry. The belief that customer satisfaction is as important as their products and services, have helped this establishment garner a vast base of customers, which continues to grow by the day. This business employs individuals that are dedicated towards their respective roles and put in a lot of effort to achieve the common vision and larger goals of the company. In the near future, this business aims to expand its line of products and services and cater to a larger client base. 

In this menternship, you will have to devise a cause marketing plan for Goodboy Kitchen. Cause marketing is when a for-profit business champions (or promotes) a social or environmental issue to increase profits while improving the issue. You will have to study the company and survey their potential customers to understand what values drive them and what causes they feel strongly about. Based on the information from the survey, you will have to create customer profiles. You can select one cause and design your marketing plan around it. You need to conduct thorough research on the cause and identify a non-profit organization to partner with. You need to ideate and outline different campaigns for the strategy, out of which, one has to be a video campaign.

Why take up this menternship?
On completing this menternship, you will learn about
  1. Cause marketing 
  2. Social responsibility of marketing 
  3. Creating a marketing strategy 
  4. Conducting a survey to identify the target audience
  5. Creating a customer profile
  6. Creating a storyboard 

Expected Output
  1. Survey Analysis Report
  2. Survey Form
  3. Storyboard for Video Campaign
  4. Cause Marketing Strategy
  5. Research Report on Selected Cause
  6. Video of Self
Build a Cause Marketing Plan for Goodboy kitchen
This menternship offers
People with experience in the industry of your choice ready to help you complete the challenges at hand.
Every challenge comes with a certificate on completion from both Mentormind and the company hosting the challenge.
Real life experience
Gain real-time work experience, online. Each challenge comes with resources to help bring the office to where you are.