Marketing Strategy
Create an Effective Guerrilla Marketing Strategy for Danube Home - a Furniture Store
What is Guerrilla Marketing Strategy? Is it budget-friendly for start-ups? Does it work?
Certified by
Clinton Dsouza
Representing, Danube Home
Role
Marketing Analyst
Industry
Retail
Menterns at work
14
Level
Intermediate
Time Commitment
30
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Does affordable luxury seem like a self-contradiction? Taking one step into Danube homes will change that. With premium and luxury furniture made for the typical Indian audience and pockets, it is one of the best furniture retailers in Hyderabad. They take the difficult task of decorating a home and create that designer look that customers look for. They have a 25,000 product range and many more delighted customers.
Explore
the following work techniques
Guerilla Marketing techniques
Marketing strategies
Success parameters of marketing strategies
Learn more about our Menternship Principle
Bridging the gap
Reaching out to a massive customer base for a minimal budget is every marketing professionals dream. Guerrilla Marketing Strategy does precisely that. With creative, unconventional ideas, it is designed to draw the attention of the masses. IKEA is one of the companies using guerrilla marketing to their advantage. From IKEA logos at the airport, VR equipped auto rickshaws to a sprawling restaurant in the store; it is a master stroke in guerrilla advertising.
Apply
the following skills
Customer research
Marketing insights
Marketing strategy
Learn more about our Menternship Principle
Expected output
You will create a Guerrilla Marketing Strategy for Danube Home!
Create
the following deliverables
Research report on gureilla marketing
Gureilla marketing strategy
Learn more about our Menternship Principle
What you’ll need before starting
Fundamental and technical analysis, understanding of red herring prospectus
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!
Meet Our Certified Menterns
It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies. 
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook. 
Create an Effective Guerrilla Marketing Strategy for Danube Home - a Furniture Store
What is Guerrilla Marketing Strategy? Is it budget-friendly for start-ups? Does it work?
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Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club