Marketing Strategy
Observe Consumer Behaviour at a Local Point of Sale, and Develop a Marketing Strategy for a Niche Health Beverage
Based on physical observation of consumer behaviour with respect to the cold beverage section in a supermarket - create an analysis report & on-ground marketing campaigns for RAW Pressery.
Marketing Team, RAW Pressery
About this menternship
In this Menternship, you will be interacting directly with the target consumers of healthy juice variants in India, to better understand their consumer behaviour. All this in association with one of India's most popular healthy juice brands - RAW Pressery.

Through this Menternship, you will be executing the skills of data documentation, data analysis & experiential marketing strategy.

On successful completion and certification, you will have the unique opportunity of interning with RAW Pressery for the role of Community engagement and growth.

RAW Pressery was born in Founder - Anuj’s kitchen with a Norwalk cold-press juicer splattering carrots all over the ceiling. It all started with a some simple questions – Why does being healthy have to be so complicated? After countless hours of juicing, weekends with farmers and plenty of sleepless nights, Anuj and his team began production.

They’re now available in all metro cities across thousands of retail and institutional points of sale.
Why take up this menternship?
On completing this menternship, you will learn about
  1. Consumer behaviour analysis 
  2. Data analytics and documentation
  3. Creating experiential marketing strategies
Expected Output
  1. Report on the product and competitor analysis
  2. Marketing Campaigns - Presentation
  3. Data analysis report of both surveys
  4. Marketing Campaigns Budget
  5. Survey responses documentation (both surveys in separate tabs)
  6. Video pitch of your marketing strategy
  7. Video of Self
Observe Consumer Behaviour at a Local Point of Sale, and Develop a Marketing Strategy for a Niche Health Beverage
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