Digital Marketing
Develop an Engaging Community Engagement and Growth Strategy for an Upcoming, Popular Caffeinated Beverage
How to introduce a healthy beverage to the community? Your community engagement plan will have to build a base of loyal fans for this new drink
Certified by
Role
Community Manager
Industry
Food & Beverage
Menterns at work
20
Level
Intermediate
Time Commitment
30
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Bolt Cold Brew sells coffee that isn't just coffee. It is coffee that is less acidic, more flavourful and packs a punch in just one shot. The shots are made with the intention of giving this caffeinated energy drink a healthy twist and do the job in just 60 ml with 100% natural ingredients. Combining the taste of coffee with tantalising flavours of lemon, vanilla, saunf, ginger, and blueberry, each bottle tells a story unique to itself. Bolt Crew Bold operates out of Hyderabad and is serving a fast-growing market of consumers across the country. They need the help of savvy digital marketers to help them become category leaders for 100% natural energy drinks.
Explore
the following work techniques
Community marketing - research
Health drink industry
Online community building
Learn more about our Menternship Principle
Bridging the gap
Most energy drinks in the market give us an intense caffeinated ‘sugar-high’, but do not, unfortunately, give us any actual energy. Our bodies are fooled for a short period of time by the spike in adrenaline and glucose levels, but in the long run, body pays the price by combatting dehydration and the threat of anxiety and diabetes. An emerging market of 100% natural energy drinks aims to break this vicious circle by introducing us to traditional energy givers like fruit, fibre and controlled amounts of caffeine. Bolt Cold Brew belongs to this category!
Apply
the following skills
Champion the customer
Digital integration
Marketing strategy
Learn more about our Menternship Principle
Expected output
In this menternship, you will research and develop a community marketing strategy that will help Bold Cold Brew become a category leader.
Create
the following deliverables
Customer research for the company
Community marketing strategy to educate and acquire potential new customers for Bolt Cold Brew
Learn more about our Menternship Principle
What you’ll need before starting
Basics of consumer research
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
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Meet Our Certified Menterns
It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies. 
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook. 
Develop an Engaging Community Engagement and Growth Strategy for an Upcoming, Popular Caffeinated Beverage
How to introduce a healthy beverage to the community? Your community engagement plan will have to build a base of loyal fans for this new drink
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club