Business Development
Conduct Market Analysis for a Fitness Studio and Build Business Development Schemes
What are people looking for from a fitness coach? Design subscription plans that service every kind of customer
Certified by
Business Development Manager
Menterns at work
Time Commitment
Submit First Draft in 15 days
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Xtraliving is a no-frills fitness group and training establishment. They do not spend resources on promoting themselves through marketing campaigns - they rely on word-of-mouth and their research-backed training programs to reach their target audience. They have worked with many corporate partners including Radio Mirchi, Microsoft and Facebook on fitness programs. They have even partnered with Bharat Scout and Guides to promote health and nutrition awareness among adolescents.
the following work techniques
Nutrition and fitness
Fitness target market
Business development schemes for fitness industry
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Bridging the gap
Fitness industry became one of the worst hit industries during the Covid-19 pandemic as gyms all over the world were shut down indefinitely. However, since August of 2021 - there has been a resurgence in the fitness industry. New memberships are on the rise as people flock to gyms to regain their pre-lockdown fitness levels and boost their immunity and physical stamina. Gyms adopt specialised business development schemes to drive memberships, some of these include referral-based membership, special fitness packages like zumba, yoga, weight training etc, group classes etc. In this menternship, you will have the opportunity to deep dive into this 80 billion dollar industry and invent some innovative marketing and BD techniques.
the following skills
Champion the customer
Lead generations
Marketing strategy
Sales (B2C)
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Expected output
In this menternship, you will research the target market for a local Crossfit gym and build business development schemes to drive memberships.
the following deliverables
Customer research for the company
Business development scheme to drive gym membership
Learn more about our Menternship Principle
What you’ll need before starting
Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!
Meet Our Certified Menterns
It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies. 
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook. 
Conduct Market Analysis for a Fitness Studio and Build Business Development Schemes
What are people looking for from a fitness coach? Design subscription plans that service every kind of customer
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club