Okro delivers the freshest possible produce, direct from farm, to the door-step of their customers. Deliveries are made within 24 hours of harvest. With one of India's finest farmer management and on-boarding programs, Okro controls the entire supply chain end-to-end providing the best in class consumption experience, while revolutionizing the way produce is grown to maintain stringent quality control.
Customer acquisition is the process of bringing new customers or clients to your business. The goal of this process is to create a systematic, sustainable acquisition strategy that can evolve with new trends and changes.
In this menternship, you can develop a customer acquisition and retention strategy using the 7Ps of marketing. The extended marketing mix (7P's) is the combination of seven elements of marketing that aim to work together to achieve the objectives of a marketing strategy. The seven elements are - Product, Place, Price, Promotions, Person, Process and Physical Evidence.