Marketing Strategy
Develop a Customer Acquisition and Retention Strategy for a Hyper-Local Business
Apply the concepts within the extended marketing mix (the 7Ps) to develop a customer acquisition and retention plan of action for Okro
About this menternship
Okro delivers the freshest possible produce, direct from farm, to the door-step of their customers. Deliveries are made within 24 hours of harvest. With one of India's finest farmer management and on-boarding programs, Okro controls the entire supply chain end-to-end providing the best in class consumption experience, while revolutionizing the way produce is grown to maintain stringent quality control.

Customer acquisition is the process of bringing new customers or clients to your business. The goal of this process is to create a systematic, sustainable acquisition strategy that can evolve with new trends and changes. 

In this menternship, you can develop a customer acquisition and retention strategy using the 7Ps of marketing. The extended marketing mix (7P's) is the combination of seven elements of marketing that aim to work together to achieve the objectives of a marketing strategy. The seven elements are - Product, Place, Price, Promotions, Person, Process and Physical Evidence.

Why take up this menternship?
On completing this menternship, you will learn about
  1. Filling out a Lean Canvas 
  2. Creating and Conducting a Survey
  3. Calculation of Customer Acquisition Cost 
  4. Building a Customer Acquisition Strategy 
  5. Present a 7P Marketing Mix

Expected Output
  1. Summary of the Survey Responses
  2. Link to Survey
  3. Lean Canvas
  4. Customer Acquisition Strategy
  5. CAC Calculations
Develop a Customer Acquisition and Retention Strategy for a Hyper-Local Business
This menternship offers
People with experience in the industry of your choice ready to help you complete the challenges at hand.
Every challenge comes with a certificate on completion from both Mentormind and the company hosting the challenge.
Real life experience
Gain real-time work experience, online. Each challenge comes with resources to help bring the office to where you are.