Digital Marketing
Create an Effective Strategy to Increase a Brand’s Online Presence and Engagement on Social Media
Identify the right target audience, understand influencer marketing communities & plan an Instagram ad campaign for a growing beverage brand
Megha Gajjala
COO, MentorMind
About this Menternship
Opportunity:
The Thickshake factory was started in 2013 by two brothers- Yeshwanth and Ashwin to bring premium Thickshakes to India. While on a student exchange program to Belgium in 2011, Yeshwanth chanced upon a chocolate milkshake. In spite of being someone who is not particularly fond of milkshakes, he was blown away by this one. He realised that most places in India sell flavoured milk as milkshakes and saw this as a huge market to capitalise on. The rest is history. Now, Thickshake is a category in itself. The company has expanded to the USA as well!

Purpose/Problem:
Do you know that if Instagram was a country it would have more population than all of India? Driven purely by content creators and content consumers Insta is the world's largest social media platform. It's 'virality' factor is comparable only to YouTube. Both these platforms have not been designed for brands to promote their content, these platforms are designed for creators. Creators, in turn, also end up promoting brands! Instagram is the one frontier every aspiring social media manager must conquer - and it is this frontier that you are being dispatched to in this menternship! You will have to develop a brand strategy and execute it through Instagram ads. Both strategy and content are key to the success of a brand on a platform where there is 0 barrier for any competition to enter!

Deliverable:
In this menternship, you will create an influencer marketing strategy for a leading Food and Beverages company.
 
Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
The Food & Beverages industry
Influencer marketing
Instagram Ad campaigns
Content marketing

You will apply:
Marketing Strategy
Partnership marketing

You will create:
An influencer marketing strategy


Expected Output
  1. Document on the Goals of your Social Media Strategy
  2. List of Suggested Influencers
  3. Report on Online Presence of Food & Beverage brands
  4. Buyer Persona(s)/Target Audience
  5. Content Strategy for Social Media
  6. Instagram Ad Campaign
  7. Video of Self
Create an Effective Strategy to Increase a Brand’s Online Presence and Engagement on Social Media
Build Real Skills through practical experience.
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