Digital Marketing
Create an Effective Strategy to Increase a Brand’s Online Presence and Engagement on Social Media
Identify the right target audience, understand influencer marketing communities & plan an Instagram ad campaign for a growing beverage brand
Megha Gajjala
COO, MentorMind
About this menternship
In this Menternship, you will be researching the online presence of brands in the F&B sector, identifying the right target audience & exploring influencer marketing and communities.
Following this, you will outline a content strategy for the social media of Thickshake Factory, before finally planning an Instagram ad campaign for the brand.

You will be executing the key skill-sets of identifying the right target audience, building a content strategy and understanding the Instagram ad campaign structure through this Menternship.

The brand you will be working on is The Thickshake Factory. Thickshake factory is India’s first and largest chain of premium Thickshake brand. Founded in 2013, today there are more than 110 outlets spread across 29 cities in India and the USA, with ever-growing demand.

Currently, The Thickshake factory is building their online presence and engagement & you have the opportunity of learning while doing through this Menternship experience.
Why take up this menternship?
On completing this menternship, you will learn about
  1. Understanding Online Target Audience
  2. Influencer marketing & Communities
  3. Content Marketing Strategy
  4. Instagram Ad Campaigns
Expected Output
  1. List of Suggested Influencers
  2. Document on the Goals of your Social Media Strategy
  3. Report on Online Presence of Food & Beverage brands
  4. Content Strategy for Social Media
  5. Buyer Persona(s)/Target Audience
  6. Instagram Ad Campaign
  7. Video of Self
Create an Effective Strategy to Increase a Brand’s Online Presence and Engagement on Social Media
This menternship offers
People with experience in the industry of your choice ready to help you complete the challenges at hand.
Every challenge comes with a certificate on completion from both Mentormind and the company hosting the challenge.
Real life experience
Gain real-time work experience, online. Each challenge comes with resources to help bring the office to where you are.