Design
Create a Brand Identity and Kit for The Thick Shake Factory
Practice your design skills by building two mockups for the brand identity kit of Thickshake Factory’s stand-alone stores in Hyderabad
About this Menternship
Opportunity:
Nutshell Advertising is an end-to-end creative and digital agency for brands like Novotel, Prost Brew Pub, Mera Events and many others. They are experts in branding, social media, digital/print advertising, web design and development. The agency prides itself to go beyond advertising by creating interactive experiences for brands. In-depth customer research and global benchmarking for visual design experiences are the backbone of Nutshell’s extraordinary campaigns and designs.

Problem:
Ever been to a Thickshake Factory store? If not, we recommend that you head over to one right now to get some inspiration for this exciting menternship! Thickshake Factory has hundreds of stores across the country where they offer their customers 50 different types of flavours and toppings. In this menternship, you will be challenged to create a new brand identity kit for a stand-alone store of the brand. A brand identity kit includes all the visual elements which design a brand, such as a logo, fonts, colour palette, and all kinds of branded imagery. Everything from the walls of a store to the paper glasses and menus - will be designed based on the guidelines of this kit.

Deliverable:
In this menternship, you will create a brand identity kit for stand-alone store of The Thickshake Factory.
Why take up this Menternship?
On completing this Menternship, you will learn about
You will explore:
Customer segmentation
Competitor analysis
Brand design

You will apply:
Marketing insights
Brand

You will create:
A brand identity kit for The Thickshake Factory
Expected Output
  1. Brand Identity (Logo, Colour Scheme, Typography and other Brand Elements)
  2. Brand Kit
  3. 4 Mock-ups (to be submitted as individual files)
  4. Video of Self
Create a Brand Identity and Kit for The Thick Shake Factory
Build Real Skills through practical experience.
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Do Real Work that matches corporate expectations.
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