Marketing Strategy

Build an effective business development program surrounding customer loyalty

Improve the business development and brand strategy of a large IT retail company by outlining a customer loyalty program for the company for it's existing clientele

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TIMELINE

18 days

CERTIFICATE

Provided by the Company after Review

INCENTIVES

Paid Internship Opportunity - After certification

About this Menternship

In this Menternship, you will be required to develop a specific customer loyalty program for a B2B IT retail company, that is looking to improve it's customer relationship management for repeat sales.

You will be learning and executing the skills of market research, customer relationship management and a part of business strategy.
During the process, you will understand the details of the in-demand strategy of building customer loyalty, while studying the best case practices in the industry.

Vishal Peripherals is a leading provider of IT products established in the year 1998 by Shri Prahalad Prasad Hisariya. Situated in CTC, Secunderabad, and housing 5 other branches - all providing quality service in fulfilling demands in supplying any product without needing to question if or not it can be supplied. 

With an annual turnover in the realms of INR 350 crores, Vishal Peripherals is moving ahead with a singular notion: “Name an IT product and it shall be supplied, cost-effective and quantitative.”

Why take up this Menternship?

On completing this Menternship, you will learn about

    1. Customer loyalty as a strategy for business development
    2. Customer relationship management (CRM)
    3. Market research skills

Expected Output

  1. Survey result report    Pdf
  2. Research report on customer loyalty programs    Pdf
  3. Presentation of the Customer Loyalty Program - Including goals and financials    Pptx

Build an effective business development program surrounding customer loyalty

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