Ms1Marketing Strategy

Strategically Rebuild the Image of Registered Chit funds

There is a huge potential for the financial product called Chit funds but they are plagued by very bad PR. Come up with 5 different ways of rebuilding the image of registered chit funds and 5 different marketing and sales strategies to drive ChitMonks forward.

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Timeline

30 days

Certificate

Provided by the Company after Review

Incentives

Paid Internship

Expected Output

  1. Business plan    Pdf
    As the marketing and sales head, you need to create a business plan with 5 strategies focusing on driving the high potential financial product, ‘chit funds’ via ChitMonks
  2. Public relations strategy    Pdf
    As the Public Relations strategist, you need to create a brand position, brand identity and image for chit funds through the 5 communication process strategies

Why take up this Menternship?

On completing this Menternship, you will learn about

  •   
    1. Client research, analysis and presentation skills
    2. Understanding marketing and sales strategies by creating a business plan 
    3. Understanding product rebuilding through PR strategy, product refresh and brand identity  

About this Menternship

‘ChitMonks’ is the marketplace for registered chit fund companies. Assuming you are going to be the marketing and sales head of ChitMonks, come up with 10 different marketing and sales strategies explaining why your strategies will work for the following:
  1. We believe there is a huge potential for the financial product called chit funds. If you are driving ChitMonks, what are the top 5 things you would focus primarily on and why?
  2. While the majority of businesses are driven by good PR, chit funds are plagued by very bad PR. Come up with 5 different ways of rebuilding the image of registered chit funds 

Strategically Rebuild the Image of Registered Chit funds